How do I track different traffic sources to a funnel using tracking links?
If you want to track the results of different traffic sources to your funnel using tracking links, there are two ways you can do it.
Method 1 – Create Separate Tracking Links
If you have just a few traffic sources you want to track, one thing you can do is just create an entirely separate set of links to use for the additional traffic sources.
This isn’t practical if you have more than 2 or 3 traffic sources you want to track, but if that’s all you need then you can easily clone the entire link group
—all the links for your entire funnel—in one click by navigating into the link group for your funnel and then clicking the clone icon in the lower right-hand corner of the links table.
Once you clone the entire link group you can then go in and edit the link names, etc. in the new link group/funnel as necessary and you’re done.
Method 2 – Use a Sub-Group
The other, more “elegant” solution is to use a sub-group.
To use this method, simply create a new sub-group for each traffic source you want to track within the link group that contains all the links for your funnel.
For example, you might create one sub-group called “Solo Ads” where you put all the entry links for your incoming solo ad traffic, and another sub-group called “Facebook” for all the entry links for your various Facebook ads.
The key to using this method
is that any time you create a new tracking link in a sub-group, you need to make sure that its Primary URL is set to the URL of the Entry Link in the main link group that contains your funnel.
We’ve made this super easy to set up. Just go into the sub-group and click the Click a New Link button, and if the parent group does indeed have a funnel Entry Link it will be automatically cloned (as opposed to your seeing the normal screen for creating a new link).
The new entry link will automatically be created with the correct Primary URL. All you need to do is update the name or other settings.
Note: If you plan to pass Sub-ID values to the entry links you create in this setup, you’ll need to pass those Sub-ID values to the Entry Link in the main group. In other words, for each link that you clone in this step, you’ll need to add
/[s1]/[s2], etc.) to the end of its Primary URL, depending upon how many Sub-IDs you’re working with. For example, if you were passing a single Sub-ID and the Primary URL of your cloned link looked like this:
Then you would need to change it to this:
If you were passing two Sub-IDs, then you would need to pass both in the Primary URL:
If you’re not passing any Sub-IDs, or you don’t even know what a Sub-ID is, then you can safely ignore this note.
When you use the new entry link, visitors will be redirected to the primary Entry Link of your funnel and ClickMagick will automatically attribute conversions not only to your main funnel links, but also to your new “referring” entry link in the sub-group.
This setup allows you to easily track as many different traffic sources to your funnel as you want.
For a thorough walkthrough on this topic, please read this article:
Note: ClickMagick used to call this Entry Link setup the “Front End” setup so, if you’re looking for information about the “Front End” setup, you’ve found it. The video above replaces the old “Front End” set up video.
Article 121 Last updated: 05/14/2020 11:53:50 AM