You can use the following tokens on any page that contains Campaigns tracking code e.g. to pass data to your autoresponder, CRM or other links. You won’t see the values, but when the webpage is rendered the browser will internally replace the tokens with the actual values …
 

[cmc_vid]		This is a placeholder for the unique Campaigns Visitor ID. You can pass this to your autoresponder or CRM to identify individual users or customers, for cross-device and cross-domain tracking. For more information, see the article below: What if parts of my funnel are on different domains?
[gclid]		This is the Google Click ID. You may want to pass this to other pages, or to your autoresponder or CRM for various reasons. If you have auto-tagging turned on, this token should be automatically added to the end of your link. To learn how to import conversions into Google Ads, read this article: What is Audience Optimization and how do I use it?
[msclkid]		This is the Microsoft Ads Click ID. You may want to pass this to other pages, or to your autoresponder or CRM for various reasons. If you have auto-tagging turned on, this token should be automatically added to the end of your link. To learn how to import conversions into Microsoft Ads, read this article: What is Audience Optimization and how do I use it?
[fbclid]		This is the Facebook Ads Click ID. Facebook will automatically add this parameter to the end of your link. You may want to pass this to other pages, or to your autoresponder or CRM for various reasons. To learn more about how to use Facebook Audience Optimization with ClickMagick, read this article: How do I set up Audience Optimization in Facebook?
[cmc_adid]		The Ad ID passed in through your UTM-powered link.
[utm_source]		This is the value you indicated for the parameter when first creating your link. Usually, this will be the source of your traffic e.g. facebook, google, bing, nytimes, solo-ads, or internal
[utm_medium]		This is the value you indicated for the parameter when first creating your link. Usually, this will be the marketing medium or how the traffic was generated e.g. cpc, social, email or video (for tracking your YouTube videos for example)
[utm_campaign]		This is the value you indicated for the parameter when first creating your link. Usually, this will be the name of your ad campaign e.g. free-trial-us-desktop or free-trial-us-mobile. This should be identical to the campaign name in your ad platform.
[utm_term]		This is the optional value you indicated for the parameter when first creating your link. Usually, this will be used to track keywords for Google and Bing via the {keyword} token. Otherwise you can use this to identify the audience or ad set.
[utm_content]		This is the optional value you indicated for the parameter when first creating your link. Usually, this will be the name of the specific ad e.g. ad2, blue-image, free-trial-offer, etc.
[cmc_tid]		If you passed in a tracking ID in the cmc_tid parameter of your UTM-powered link, you can add that value to any page using this token.
[cmc_cpc]		If you passed in a cost-per-click value in the cmc_cpc parameter of your UTM-powered link, you can use this token on any page in your funnel and it will be replaced with the original CPC value.

Article 479 Last updated: 03/17/2024 9:01:43 AM
https://www.clickmagick.com/kb/?article=479