ClickMagick Knowledge Base

Campaigns
Tracking Links
Rotators

ACR		Action Conversion Rate. This is the number of Actions divided by the number of Clicks.
Actions		The number of unique visitors who generated an Action. This can be any non-sale conversion you want to track, normally opt-ins or leads.
AOV		Average Order Value. This is the sum of all but recurring revenue, divided by the number of frontend and backend sales.
CAC		Customer Acquisition Cost. This is how much you’ve paid on average to acquire a new customer.
Clicks		The number of unique clicks tracked. If the same person clicks the same link 3 times, only one unique click is counted.
Cost		The total cost, including ad costs and COGS, for the period selected.
Customers		The total number of customers who generated revenue in the period selected, including recurring sales. If you have a lot of recurring sales, the number of customers for a selected date range could be higher than the number for the Sales stat, which excludes recurring sales.
New		The number of new customers who generated revenue in the period selected.
Repeat		The number of repeat customers who generated revenue in the period selected.
CPA		Cost Per Action. This is how much you’ve paid on average for each Action generated.
CPC		Cost Per Click. This is how much you’ve paid on average for each Click tracked.
CPE		Cost Per Engagement. This is how much you’ve paid on average for each Engagement generated.
ECR		Engagement Conversion Rate. This is the number of Engagements divided by the number of Clicks.
Engagements		The number of unique visitors who generated an Engagement. This can be any non-sale conversion you want to track, such as add to cart or checkout events.
EPA		Earnings Per Action. The amount of revenue generated, on average, for each Action.
EPC		Earnings Per Click. The amount of revenue generated, on average, for each Click.
EPE		Earnings Per Engagement. The amount of revenue generated, on average, for each Engagement.
LTV		Lifetime Value of a Customer. This is the average amount of money each new customer is worth to you.
Profit		Your Net Profit. This is your total Revenue minus your total Cost and Refunds.
Refunds		The total amount of Refunds for the period selected.
Revenue		The total amount of Revenue for the period selected.
Initial		The revenue generated from Initial frontend sales.
Upsells		The revenue generated from Upsells.
Backend		The revenue generated from backend sales or repeat customers.
Recurring		The revenue generated from recurring subscriptions.
ROAS		Return On Ad Spend. This is your Revenue divided by ad cost, showing precisely how much revenue you generate for every dollar spent.
ROAS24		24 Hour Return On Ad Spend. This is the Revenue generated by new customers in the first 24 hours divided by your ad costs, and is essentially your ROAS on just your frontend sales.
ROI		Return on Investment. This is your Profit divided by Cost.
Sales		The number of initial and backend Sales tracked. An initial sale and an upsell is treated as a single “sale,” and recurring payments are excluded.
SCR		Sales Conversion Rate. This is the number of new customers divided by the number of Clicks.

TC		The total number of clicks your tracking link has received.
UC		Unique clicks your link has received. If the same person clicks your link five times, that will generate five total clicks but only one unique click.
FC		Flagged Clicks are “bot” or otherwise suspicious clicks that have been separated from and not included in your primary stats to keep your conversion rates and other stats as accurate as possible.
A		Actions. This can be whatever type of non-sale conversion you want to track, such as opt-ins or leads. You’ll only see something here if you set up conversion tracking and get at least one conversion.
ACR		Action Conversion Rate. This is the number of unique actions divided by unique clicks, expressed as a percentage i.e. 36.8%.
E		Engagements. It can be used to track anything you want, such as a webinar registration or even just a click on a link. You’ll only see something here if you set up engagement tracking and get at least one engagement.
ECR		Engagement Conversion Rate. This is the number of unique engagements divided by the number of unique clicks.
S		Sales. You’ll only see something here if you’ve set up conversion tracking and got at least one sale. Keep in mind that the total sales are based on unique visitors. This means, for example, that if one visitor generates two sales (perhaps from an upsell), that will show one unique sale in your stats, but with the total sales amount increasing with each upsell. In other words, if a visitor buys a $97 product and a $47 upsell, your stats will show one unique sale of $144. This is the standard method for tracking sales, but it may differ from how your affiliate network or some other service counts sales.
SCR		Sales Conversion Rate. This is simply the number of unique sales divided by your unique clicks, expressed as a percentage, e.g. 3.2%.
COST		This is the total cost or ad spend for the period selected based on your link settings. This will be blank if you’re not using one of several methods to track your costs.
CPC		Cost per Click. This is how much you’re paying for your traffic, expressed in terms of Cost Per Click. You’ll only see something here if you’ve entered cost data for your link in the Advanced Settings section.
CPA		Cost per Action. This is how much you’ve paid for each Action. You’ll only see something here if you are tracking actions and you’ve entered cost data.
CPS		Cost per Sale. This is how much you’ve paid for each sale. You’ll only see something here if you are tracking sales and you’ve entered cost data.
REV		This is the total revenue generated for the period selected. This will be blank if you’re not tracking your sales or sales amounts.
NET		Net Profit. This is your total Revenue minus your total Cost.
EPC		Earnings per Click. This is the “gold standard” for measuring the profitability of an offer. You’ll only see something here if you are tracking conversions AND you enter cost data. Keep in mind the EPC value is computed using the number of UNIQUE clicks, not total clicks. You should think of this value as the “earnings per unique visitor.”
ROI		Return on Investment. This is your revenue minus traffic costs (i.e. your profit), divided by traffic cost. Again you’ll only see something here if you are tracking conversions with a revenue component AND you enter traffic cost.
LTV		Lifetime Value of a Customer. This is the average amount of money each new customer is worth to you. Technically it’s your total revenue divided by the number of unique customers.

URLs		Shows the number of active rotator URLs followed by the total URLs. So, for example, if you see `10` `/` `12` it means that you have 12 total URLs, ten active URLs, and two paused URLs. Archived URLs are not shown in these counts, and if you haven’t added any URLs yet, the column will show `0`.
TC		The total number of clicks your rotator link has received.
UC		Unique clicks your rotator link has received. If the same person clicks your link five times, that will generate five total clicks but only one unique click.
FC		Flagged Clicks are “bot” or otherwise suspicious clicks that have been separated from and not included in your primary stats to keep your conversion rates and other stats as accurate as possible.