Click Shield is a feature that’s guaranteed to reduce your Pay-Per-Click ad costs, with no change in conversions. These savings go straight to your bottom line, and if you’re doing any meaningful amount of PPC advertising this alone should more than pay for the cost of ClickMagick!

This article is a step-by-step guide for setting up Click Shield for Google Ads. 

1. Go to your Google Ads dashboard, click on the Tools and Settings menu, and then select “Audience Manager”.

 

2. Click on “Your Data Sources” on the left. 

 

3. Make sure you have at least one data source listed. Most will have at least the Google Ads Tag, but you can add any of the options listed on the page. 

4. Once you have at least one data source listed, go to “Segments” on the left, then click the blue plus (+) button to add a new remarketing list. 

 

5. Choose “Website Visitors” as the type.

 

6. Make sure the name is something you’ll immediately identify as the list you’ll be using for excluding clicks with Click Shield. For the purpose of this training, we’ll call the list “Exclusion”. 

7. For the action, leave it as “Web page visit” and click on the “Refine action” button on the right.

 

8. Set up the refinement to be “Page URL” for the first option, “contains” for the second option, and then add the URL of your exclusion page (which you should have already made to send filtered clicks to) in the text box, like this:

 

9. Click “Create Segment” at the bottom to create the new segment. 

10. Go back to your dashboard, then click on “Audiences” on the left.

 

11. Down on the bottom of the page in the Exclusions section, click on “Add exclusions”.

 

12. Choose “Campaign” as the option, then choose the campaign you want to set the exclusion in. 

13. Once the setup window pops up, select the Browse menu and choose “How they have interacted with your business”

 

14. Choose “Website Visitors”, and then choose the custom list you created. In this case, we called it “Exclusion”. 

If you see “1 selected” on the right side with your list shown there, then you did it right. 

 

15. Now, go back to your ClickMagick Campaigns page, expand the Tools menu, and then click on “Click Shield”.

 

16. Click on the add rule button, and then fill in the details. Make sure to use the same URL in the box here as you did in your exclusion list you added in Google Ads.

For the other settings on how many clicks to allow in a specific time period, this is purely your preference. For this case, we chose 10 click every 10 minutes. 

 

17. Click on “Add New Rule” and now you have a new rule set up with Click Shield to protect your campaign in Google Ads!

To learn more about using Custom Audiences in Google Ads, visit their article below:

Google Ads – About custom audiences

Article 804 Last updated: 01/23/2023 1:07:37 PM
https://www.clickmagick.com/kb/?article=804