Click Shield is a feature that’s guaranteed to reduce your Pay-Per-Click ad costs, with no change in conversions. These savings go straight to your bottom line, and if you’re doing any meaningful amount of PPC advertising this alone should more than pay for the cost of ClickMagick!
This article is a step-by-step guide for setting up Click Shield for Taboola Ads.
In order for this to work, you’ll need to have at least one Taboola Pixel set up and installed on every page in your website. You can review the steps on how to do this below if need be. Otherwise, move on to the first step to creating your custom audience.
How to create a Taboola Pixel for your website or funnel
1. In your Taboola Ads dashboard, click on “Tracking” at the top.
2. At the right hand side of the page, click the button that says “Create Pixel”
If you’ve already clicked this button previously, it will say “Waiting for pixel”. If you see that, click on “View Code” to get your pixel and install it on your pages.
4. Install the pixel on all of your pages for your website or funnel, usually in the “Head” or “Header” portion.
Once you have done so correctly and traffic has gone through the pixel, the “Waiting For Pixel” box will change to “Pixel Is Active”, like this:
For more information regarding the Taboola Pixel, feel free to review their article below:
1. Go to your Taboola Ads dashboard, then click on “Audiences”
2. Click on the button “New Audience” to create the custom audience.
3. Choose the option “Taboola Pixel Audience” and click continue.
4. Give your new audience a name, and select URL as the type.
5. For the audience conditions, add the URL of your exclusion page to the box and click on the “Add” button. If done correctly, it should look something like this.
6. Set the time frame you want to included people (The default is 30 days, but you can set any number up to 180), and then change “Exclude audience from all campaigns” to YES.
Now you’re finished with the Taboola Ads portion and can move on to the setup in ClickMagick.
10. Go back to your ClickMagick Campaigns page, expand the Tools menu, and then click on “Click Shield”.
11. Click on the “Add Rule” button, and then fill in the details. Make sure to use the same URL in the box here as you did in your custom audience you added in Taboola Ads.
For the other settings on how many clicks to allow in a specific time period, this is purely your preference. For this case, we chose 10 click every 10 minutes.
12. Click on “Add New Rule” and now you have a new rule set up with Click Shield to protect your campaign in Taboola Ads!
To learn more about using Custom Audiences in Taboola, visit their article below: