There’s really no difference from a technical standpoint – think of an Engagement as a second primary Action.

Most small businesses only need to track a few key goals or events besides sales, so Actions and Engagements provide a simple way to do that.

For example, you’ll probably want to track your opt-ins as Actions …

Then, if you have another important non-sale goal or event you want to track – like an “add to cart”, webinar registration or booked call event for example – you can track that as an Engagement. 

This allows you to easily see at a glance how you’re doing when it comes to both of these important events, without having to drill down and compare multiple different types of Actions.

Article 88 Last updated: 10/26/2023 2:33:01 PM
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