From the desk of Patrick Kelly
December 19, 2015
John Wanamaker was the owner of a department store and the first retailer to ever run a full-page newspaper ad in 1879.
But before long he realized something, and uttered the now famous line ...
"Half the money I spend on advertising is wasted; I just don't know which half."
And ever since then, smart marketers have been tracking their advertising in order to optimize their marketing, reduce costs, and make more money.
Before long, direct mail advertising was all the rage.
Advertisers would "split test" their marketing by sending out different offers, using a unique 800 number for each one so they could track the incoming calls and resulting sales and see which offer did the best.
Then advertisers did the same thing with radio and TV infomercials ...
... and today the Internet has made it easier and faster than ever to track, optimize and scale your direct response advertising campaigns.
And while a lot has changed in the world since John Wanamaker was the first retailer to place a full-page newspaper ad in 1879, one thing hasn't ...
The fact that tracking is critical to your success as a direct response marketer.
So whether you're selling your own stuff, you're an affiliate marketer, you're a coach or a consultant, a network marketer, or anything else - unless you have a "marketing department" to do it for you, this is just something you need to get good at.
In fact, let's get one thing straight right now:
If you're paying for traffic, unless you get ridiculously lucky, you have almost no chance of success if you don't track your traffic and optimize your marketing "funnel."
It may not sound terribly sexy on the surface, I'll give you that ...
But I've been marketing online for almost 20 years now, and I can tell you that tracking is truly one of the only "secrets" to making a ton of money online.
It's how your top competitors can afford to buy up advertising all over the place, while you sit there and scratch your head wondering how they can possibly afford it all.
Every successful direct response marketer tracks their stuff, and you need to do it too.
In fact, as a small online business owner or "solopreneur" it's even more important for you because you probably don't have a lot of money to waste, right?
The cool thing about tracking is that while it may not be terribly exciting or "fun" on the surface, the minimal time that you spend learning and setting it up now will pay you dividends every single day for the rest of your marketing career.
It's basically free money. And possibly a whole lot of it.
It's crazy really ...
Every day I watch newbie marketers spend their time messing around with this or that "hot" new tactic of the month just trying to get a few more opt-ins or whatever, when they don't even have proper tracking set up.
I guess it's just one of those things where you don't know what you don't know ...
And in this case they just don't realize that the average small online business owner or entrepreneur can easily increase their profits by 20-50% or more just by implementing some basic tracking and optimization strategies.
The other cool thing about tracking is that, unlike some of the other skills you might need to learn, anyone get can really good at it really quickly.
Let's face it - not everyone can be a great copywriter.
Sure you can learn, and practice, and practice some more, and you'll get better at it - but some people just aren't cut out to be great copywriters. And even if you do "have it in you" it will take many years to accomplish.
But anyone can relatively quickly and easily become an expert on tracking. At the end of the day it's all just a handful of relatively simple tactics, and math.
And even though you may not think of yourself as "a numbers person," it doesn't matter because a good tracking system like ClickMagick will handle it all for you.
I created AdMinder.com in 1996 - one of the first click and conversion tracking systems for online direct response marketers.
I sold it within a few years, and since then I've built, bought and sold, or have been involved with at least nine different online businesses in a handful of niches.
Then it all came full-circle in 2014 when I dropped everything to launch ClickMagick.
Why did I decide to create yet another "click tracker" after all these years?
I did it because tracking is so darn important ...
... and I just didn't think the tracking systems people in our industry were using are that great. So I felt this is where I could provide the most value to our industry.
So yeah, I'm a numbers guy. I always have been, and you should be one too. Even if you "don't like math," I bet you do like making lots of money right?
Don't worry, it's easy. All you need is this little guide and a good tracking system.
You can get really fancy with this stuff, but you don't have to.
I've helped friends literally double their business in three to six months with just the basic tracking and optimization strategies you'll learn in this short guide.
And you'll be able to implement what you learn right away and literally start seeing results in a matter of days ...
...which if I'm correct, will get you even more excited about doing even more.
Look, I'm not a writer and I don't even enjoy writing. I put off writing this guide for almost two years because I just didn't want to do it.
But after personally interacting with at least 500-1,000 of our ClickMagick customers, and realizing that most people in our industry have no freakin' clue about tracking, I just had to write up something.
Like I said I'm not a writer. If I'm being perfectly honest, I hate writing.
I cheated in most of my high school English classes, and I dropped out of college after one year of non-stop partying.
So I can't promise this will be the most amazing piece of literature you've ever read.
But what I can promise you is this ...
I've made millions of dollars online over the past twenty years, quietly making a small fortune under the radar, doing the stuff most "gurus" only talk about.
And aside from the basics like promoting stuff that people want to buy, and good old fashioned hard work, I can attribute most of my success to the fact that I became an expert at tracking, testing and optimizing.
So keep reading, and most importantly, take action on what you learn in this guide.
If you do, I promise you that thirty days from now you'll be making more money, and you'll be well on your way to dominating your competitors.
And whatever you do, please don't be fooled by the "simplicity" of this guide.
Sure some of this tracking stuff can get a bit technical at times, but overall it's all very simple and straightforward.
You may even read through this guide and say to yourself, "That's it?!"
To which I'd say, "Yup, that's it."
If I go too deep you'll just get overwhelmed, and probably do nothing.
Instead, I'm going to talk about the 20% that'll generate 80% of your results, so you can get started right away and literally start to see results within a matter of days.
Really. My goal is to teach you everything you need to know in the next hour.
I may write another guide covering more advanced strategies, but for now this is it ...
... and I promise that implementing even these simple strategies will give you a better return on your time than just about anything else you're doing in your business.
Just trust me for now, OK?
Great! Grab a pen and paper and let's get started.
No really, get that pen and paper because you're going to need to take a few notes.
I purposely wrote this like a book - without nice tidy sections, sub-headlines or bullet lists - because I don't want you to just scan through this guide.
You need to read every word, think about this stuff, and really understand the concepts. This isn't something you want to just quickly scan. It's way too important for that.
But don't worry, I promise I've tried to make this as easy for you as possible. This whole guide is only about 10,000 words, or about 30 printed pages.
You'll know more than 98% of your competitors within the next hour.
Ready? Let's do this ...