Tracking Magick     Part 3    Conversion Tracking Basics

Tracking your clicks is easy ...

Depending on your tracking system and what you're promoting, you'll either create some tracking links or just add some code to all your pages that allows your tracking system to track all of your visitors.

There's a little more to it if you want to track individual keywords generating sales from your PPC campaigns for example, but that's all just a matter of "do this, this and then this" and we have step-by-step tutorials showing you how to do that.

You'll remember we also talked about the importance of tracking your ROIs ...

But any decent tracking system will calculate that for you automatically once you set up your tracking, so you don't really need to worry about that now.

That leaves tracking your sales and other "actions" ...

... so let's talk about these a bit, since this involves a bit more work to set up.

In this chapter I'm going to talk about tracking actions and sales of your own products or services, primarily by adding tracking "pixels" to your own webpages.

Then in the next chapter I'll talk about different ways to track affiliate sales, which is an entirely different ballgame altogether.

If you're an affiliate promoting other peoples' stuff, but you've created your own landing pages with opt-in forms or anything like that, then keep reading because at a minimum you'll definitely want to track your opt-ins using tracking pixels.

On the other hand, if you're an affiliate who is simply running ads and sending traffic directly to your affiliate links, you can skip this chapter and go on to the next.

The industry standard for tracking conversions is something call a tracking "pixel."

And this is what you'll normally use to track your sales and other actions, like opt-ins.

A pixel is just a bit of HTML or Javascript code you get from your tracking platform and add to the "source" of the appropriate "thank you" page on your site.

This is just the page the user sees after completing the action that you want to track.

For example, if you want to track your opt-ins you'd just add an action tracking pixel to whatever page users are redirected to after they enter their email address.

Simple stuff, and it just takes a second. Just cut and paste the code and you're done.

If you're not sure how or where to add this code, check out the step-by-step examples we've put together for most of the popular page builders and content management systems, or ask your webmaster or whoever is in charge of your website.

Once you do this your tracking platform can begin to track your opt-ins or other actions, and show you helpful stats like the percentage of visitors that opt-in to your mailing list or complete some other action ...

But even more importantly, you'll be ready to start testing and optimizing.

We'll get to this soon enough in Chapter 5, but for now let's just make sure you understand and get all the proper tracking in place first.

Because remember, you can't optimize what you're not tracking.

A good tracking system like ClickMagick allows you to track as many different actions as you want, so make sure you set up tracking for everything on your list.

If you're selling your own products or services, you'll need to track your sales too.

It's the same as tracking opt-ins really - just add tracking pixels where appropriate.

If you're just selling one product for one price, all you really have to do is add one sales tracking pixel to the page that people see after buying your product and you're done.

With ClickMagick this takes about two minutes.

If you sell various products or you have a more complex funnel with one-time offers, upsells and downsells or anything like that, you'll need to do a bit more.

In this case there are two important things you want to keep in mind ...

The first is that for accurate stats you need to properly track your exact order amounts for each and every sale, whether it's for your primary offer, an upsell or anything else.

Normally you do this by tweaking the tracking pixel code that you add to your webpage to include the correct order amount.

For example with ClickMagick you just change the "&amt=" part of the pixel and set it to the actual order amount before adding it to your page.

For example, if your primary product costs $97 you'd set "&amt=97.00" in the pixel.

Then if you have an upsell for say $67, in the tracking pixel used to track the upsell sales you'd just use "&amt=67.00".

Easy enough. But what if your prices vary?

If you sell lots of products with different prices, as in an ecommerce store for example, you'll have to rely on your ecommerce system or shopping cart to handle that.

Normally you do this by using what's called a "token" to represent the order amount.

For example, if your ecommerce platform uses the token [amount] to represent the order amount, and you were using ClickMagick, you'd just modify the tracking pixel to include "&amt=[amount]".

When you do this, what happens is that your shopping cart will automatically replace [amount] in the tracking pixel with the actual order amount when each sale occurs, and this allows your tracking system to log the exact order amount for each sale.

Most good ecommerce platforms and shopping carts support the use of tokens like this, so just check the docs for the platform you use for the correct token to use in your sales tracking pixels to represent the order amount.

The other thing to keep in mind is that you want to make sure you're tracking all of your sales, including all OTOs, upsells and downsells, and things like that.

I know it sounds obvious, but forgetting to add a tracking pixel somewhere is a very common newbie mistake, and it renders your stats just about meaningless ...

So if you have a more complex funnel, just make sure that you go through everything carefully and add the appropriate sales tracking pixels to each one of your "thank you" pages for your different offers, with the correct amounts for each.

With ClickMagick you only have one global sales tracking pixel, so it's pretty easy.

You just copy and paste the sales tracking pixel into your various thank you pages, and tweak the order amount and reference value as needed.

And that's really all there is to setting up conversion tracking.

Congrats. Now the fun begins!

If you also promote 3rd-party products and services as an affiliate you'll want to read the next chapter which is all about tracking affiliate sales ...

Otherwise just skip it and I'll see you in Chapter 5.