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How does ClickMagick’s click auditing system work?

We’ve poured a ton of time and resources into the continual development of our click auditing system, and we firmly believe it’s the most accurate “traffic cleaning” system of its kind.

Please keep reading for more information about our click auditing system, answers to frequently asked questions, and how you can help us ensure the click auditing system is as accurate as possible.

How accurate is ClickMagick’s click auditing system?

Our internal testing, based on the billions of clicks we’ve processed for our customers since 2014, indicates that our click auditing system is over 99% accurate.

That means that out of every 100 clicks flagged as “suspicious” or outright fraudulent, you’d have difficulty finding even one click flagged incorrectly.

Do you use any outside data or 3rd-party APIs?

ClickMagick’s auditing system is 100% proprietary and does not rely on outside data or 3rd-party APIs.

We’ve tested them all and found them wildly inaccurate – often blocking 5-10% of legitimate clicks.

This is mainly due to their lazy habit of blocking entire IP ranges when they identify a single “bad” IP address.

The only 3rd-party data we use at all is domain registration and IP allocation information from ICANN, ARIN and other official sources to help identify ownership and relationships between domains and IP addresses.

So how does the click auditing system work?

Our system has been built, tweaked and optimized entirely in-house since 2014, and it constantly monitors and analyzes every single click that all of our users get.

We have over a dozen monitoring systems that constantly analyze not only every detail of every click but actual click and user “behavior,” including sessions, conversions, and lots more we can’t talk about.

Legitimate “bots” correctly identify themselves, but this allows us to catch all the rest – the malicious bots, content scrapers and other automated processes that try to disguise themselves as legitimate web browsers.

And in addition to being the most accurate, real-time bot detection system of its kind, this also allows us to identify competitors and even your users who repeatedly click on your ads and waste your ad budget.

Between our automated monitoring systems, input from users like you, and lots of manual human oversight, the auditing system gets smarter and more accurate daily.

That sounds great, but how do I take advantage of this?

Because ClickMagick Campaigns is so dramatically different from Tracking Links and Rotators from a technical standpoint, things work differently depending on which tracking system you’re using.

To learn how best to protect yourself from bots and other fraudulent traffic, please see the articles below:

How does Campaigns help combat bots and click fraud?

How do Tracking Links & Rotators combat bots and click fraud?

Article 133 Last updated: 10/09/2023 8:45:04 AM