What are some frequently asked questions about Facebook pixels?
Rather than try to cover all of the various scenarios users have asked about, let’s try to keep things simple …
Each Campaigns Project can post up to 3 different conversion types – Actions, Engagements, and Sales – to any Facebook pixel. And once you set this up in Audience Optimization there’s nothing else to do in ClickMagick.
If you’re wondering “Can I do X with my pixel?” the answer is yes – assuming it’s allowed by Facebook.
ClickMagick doesn’t care or need to know anything about how you’re actually using your Facebook pixels.
We will simply send the conversion data you specify to the Facebook pixel you add in the Audience Optimization configuration, and you’re free to use your Facebook pixels in any way that makes sense on your end.
With that being said, here are some frequently asked questions about using Facebook pixels …
I set everything up. Why am I not seeing any pixel activity in Facebook?
Check the status line for your pixel in ClickMagick and make sure you see a green “success” message.
If you do, and it’s not showing up on Facebook’s end, just wait a bit and check again later. Facebook’s system can take anywhere from 24 hours to as much as 72 hours to update on their end.
Why are my own test conversions not being sent to Facebook?
Only “real” conversions that originate from a real click on a real Facebook Ad are sent to Facebook’s Conversion API. Anything else would pollute your pixel with bad data and reduce the accuracy of your pixel.
This means that your own test conversions on your own site will not be sent to Facebook, unless you were to first click on your own Facebook ad.
Why isn’t my Facebook Pixel showing the same number of events as ClickMagick?
ClickMagick will send a conversion to your Facebook Pixel if the original ad click for that user contained a Facebook fbclid value. You can see a log of the exact conversions we’ve sent to your Facebook Pixel, and whether they were received by Facebook, at any time on the Facebook screen of Audience Optimization.
But keep in mind that just because Facebook’s Conversions API successfully received the event we sent, it doesn’t mean that Facebook is going to process the event or attribute it to your pixel.
Facebook is prohibited from tracking iOS 14 users who have opted out of tracking, so the number of events attributed to your pixel by Facebook is always going to be less than the number of events we send.
The good news is that none of this really affects anything when it comes to your overall ad optimization.
The only negative affect is that, all else being equal, it will take a bit longer for Facebook’s optimization algorithms to reach “peak efficiency” due to having a bit less data than in the past.
Another thing to keep in mind is that Facebook will also ignore any conversions from unverified domains.
Both the domains that you add Campaigns tracking code to and the domain of the Website URL you enter into ClickMagick when setting up your Facebook Pixel need to be verified in your Facebook Events Manager, otherwise Facebook will ignore conversions for these domains until you verify them.
Can I send Actions, Engagements AND Sales or just one of them?
Facebook only allows you to pick one at a time when it comes to optimization on their end, but you are welcome to send one, two or all three conversions types to any Facebook pixel.
Do I have to send everything to the same pixel?
Not at all. You can send Actions to one pixel, Engagements to another pixel, and Sales to a different pixel.
What if I have sales ranging from $10 to $1,000?
If you pass your sales amounts to ClickMagick, we will send the exact sales amount with each conversion and Facebook’s AI will optimize accordingly.
How should I optimize my Facebook ads while seasoning my new “ClickMagick pixel?”
If you’re brand new to Facebook ads and don’t have an existing pixel you can use for optimization, your best bet is to use the “Consideration” objective, specifically “Traffic.”
This will get some decent traffic flowing so optimization can begin.
What should I do if I’m seeing a “Missing User Data” Facebook warning?
If you’re seeing this warning, it means something isn’t right with your setup. Please open a support ticket and we’ll be happy to help you get to the bottom of it and correct the problem.
Why isn’t my Event Match Quality Score higher?
Your Facebook Event Match Quality scores indicate how effective the conversion data that ClickMagick sends to Facebook on your behalf is at matching that particular conversion to a specific Meta user account.
And as long as you’re sending visitor information with your conversions, ClickMagick Audience Optimization for Facebook generates the highest Event Match Quality Scores possible.
So if you’re not capturing and sending visitor info with your Facebook conversions, you’ll definitely want to set that up. It’s all explained in the set up for Facebook Audience Optimization:
If you are already sending visitor info with your conversions, the only thing that can possibly lead to higher match scores is to allow ClickMagick to send more data about your customers to Facebook on your behalf.
To be clear, there is no other platform – at any price – that can get you higher match scores than this.
