Tracking & Attribution for Small Businesses Wanting To Grow

TrueTracking® helps you optimize your ads and sales funnel based on your actual results, providing the most accurate, GDPR compliant, and cost-effective solution available.

We obsess over tracking, so you don't have to.™

we're friends with everyone

Works with all ad platforms and apps you use

...and thousands of other integrations available via Zapier
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No iOS Doom & Gloom Here

The radical industry-wide changes that started with iOS 14.5 have turned the online advertising world upside down, but we're unaffected — here at ClickMagick it's business as usual.

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Track, Optimize & Scale like a Pro

single source of truth
TrueTracking® — It All Starts With Accurate Data

ClickMagick is your objective “Single Source of Truth” — the one place where you can see your actual results, actionable stats and KPIs, all in one place.

optimize like a pro
Increased Ad Performance and Lower Costs

Optimize your ads and promos based on your actual results, and automatically send your true conversion data back to your ad networks for increased ROI.

support & training
The Best Support & Training In The Industry

We're fanatical about support because we know the value of your time. We offer Live chat support, onboarding calls, and even Zoom support with real marketers.

Bulletproof Cross-Device Tracking

ClickMagick offers true cross-device tracking — something normally reserved for “the big guys” — so you can track, optimize and scale with confidence.

Advanced Attribution Modeling

Advanced Multi-Touch Attribution Models — like Linear, Position-Based and Time-Decay — provide deeper insights and better optimization.

Reduce Wasted Ad Spend

Click Shield™ prevents bots, competitors, and “click happy” users from wasting your ad budget. You'll spend less for the same number of customers.

Track Phone & Other Offline Sales

Easily and accurately track all of your offline conversions, all the way back to the ad or promotional piece that generated the customer.

An Affiliate Marketer's Dream

Integrated with over 100+ affiliate networks, with full support for server-to-server tracking, and every tool you need to grow your affiliate commissions.

World-Class Bot Filtering

We've been in the trenches battling bots as direct response marketers longer than anyone else. No other bot filtering system even comes close.

logo Why ClickMagick?

8 years of innovation, billions of clicks processed, and feedback from over 122,000 users has resulted in the most powerful ad tracking and attribution platform that exists for small businesses. Learn why we're your best option ...

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Join over 122,000 users worldwide


Frequently Asked Questions

  • How quickly can I set up and integrate ClickMagick into my business?
    • To get started with ClickMagick Campaigns you just need to add the TrueTracking® code to your webpages, and add UTM parameters to the URLs you're promoting if you aren't already using them.

      We have tutorials showing how to do this with all popular page builders and ad networks, and this whole process shouldn't take more than 5-10 minutes if you're comfortable with this type of thing.

      If you're brand new to online marketing and have never done any of this before, it will certainly take you a bit longer — but we have lots of tutorials and we make it easy as possible for you.

      Using some of our more advanced features does also require a bit more set up ...

      But you can finally start getting accurate and actionable data in minutes!

  • Is ClickMagick affected by the recent changes with iOS 14.5+ ?
    • Without getting technical, the short answer is no, not at all. Our three tracking systems — ClickMagick Campaigns, Tracking Links and Rotators — are all unaffected.

      Our primary tracking system, ClickMagick Campaigns, uses no redirects and only first-party cookies on your own domain. That means it will never be affected by these types of privacy-related changes.

      Even better, ClickMagick Campaigns with Audience Optimization™ automatically sends your actual conversion data back to the major ad networks — using Facebook's Conversion API for example — resulting in improved optimization and increased ad performance.

      When it comes to privacy, the big “fight” right now is about tracking everything users do across the entire Internet and then sharing their data across other apps and websites for profit.

      Here at ClickMagick we have nothing to do with any of that. ClickMagick helps you track your own advertising and the traffic to your own website, which is something you have a fundamental right to do.

  • I hear people have trouble with “tracking links” and ad networks. What's the story?
    • This is true. Over the years it has become more and more difficult to comply with all of the big ad networks' various rules and changes when using redirecting “tracking links” to track your ads.

      This is the whole reason we built ClickMagick Campaigns — a modern tracking solution that utilizes industry-standard UTM tracking parameters (created by Google) added to your own URLs for tracking.

      There are no tracking links or redirects involved and you send people directly to your own pages.

      This means that your ClickMagick stats are also as accurate as they can possibly be ...

      Because this uses only “first party” cookies on your own domain, which can't be blocked by users who implement tighter browser security settings or use third-party ad blocking or other software.

  • How does Audience Optimization™ help find me more customers at the lowest cost?
    • As we talk about in the video at the top of this page, the major ad networks like Google and Facebook misattribute or just completely miss anywhere from 20-50% or more of your conversions.

      That means the stats in your ad network accounts are essentially useless, aside from showing your ad costs.

      Even worse, the ad network pixels you have on all your pages are actually feeding all of this bad conversion data back to the ad networks, 24 hours a day, 7 days a week.

      So now they're using this bad data to try to find you new customers ...

      Which means their algorithms are going to be a lot less efficient than they should be, and the end result is fewer new customers for you, and at a higher cost for what you do get.

      In short, ClickMagick's Audience Optimization™ fixes this problem.

      It allows you to feed your actual conversion data back to the ad networks, which allows their algorithms to find you even more and better customers at the absolutely lowest cost possible ...

      And this will dramatically increase your profit margins, and make it much easier to scale, all with just a few clicks to set up.

  • What about things like Cross-Device and Offline Sales Tracking ... is it hard to set up?
    • It's not hard at all. All you have to do is make one small change to your opt-in or other lead capture form, and ClickMagick will do the rest.

      We also provide detailed step-by-step tutorials on how to set this up with all of the major autoresponders and CRMs, and of course we'll be here to help if you need it.

  • How will ClickMagick's Click Shield™ help me save money from day one?
    • Whether it's your competitors trying to waste your ad budget, “click happy” users who click on your paid ad every time they want to visit your site, or “bots” clicking your ads, click fraud is a huge problem.

      And if you're currently running pay-per-click ads on Google or Bing, ClickMagick's Click Shield™ is almost guaranteed to save you more than the cost of ClickMagick in your very first month ...

      The way it works is that we allow you to set up specific rules to define the type of paid click behavior that's acceptable to your business, and what's not.

      Anyone who violates these rules is added to a custom blocklist, which is then used to prevent these users from even seeing your ads, so they can no longer repeatedly click on them and waste your ad budget.

      The end result is simple — your conversions stay the same, but your ad spend is guaranteed to go down.

  • How is ClickMagick different from Google Analytics?
    • Google Analytics does a good job of showing you how people use your site — they have lots of reports on things like your most popular content, time on site, demographics, and that type of thing.

      But for real direct response marketing, Google Analytics has serious problems and limitations.

      If you're interested in the type of data mentioned above, by all means go ahead and use Google Analytics. But you'll definitely want to use another tracking system like ClickMagick as well.

      We could write a short book about the differences, but here's just a handful of reasons why ...

      — Google Analytics makes it very difficult if not impossible to track and optimize ALL of your various advertising. With ClickMagick you can do it all in one place, saving lots of time and hassle.

      — Most people find Google Analytics to be pretty unfriendly and difficult to use — often having to dig through many, many levels of menus and set up complicated filters to get to the data you want to see. With ClickMagick, all the info you need to optimize your business is just a click or two away.

      — With Google Analytics, most of your stats are delayed by up to 24 hours. Even worse, if you get a lot of clicks, Google “samples” your data when you run reports which means you're not getting truly accurate reports. With ClickMagick, all of your stats and reports are real-time and 100% accurate.

      — ClickMagick provides dozens of profit-boosting features you just can't get from Google Analytics. Things like Audience Optimization™ and Click Shield™, the ability to easily track your offline sales, the ability to track your affiliate promotions, geotargeting and mobile optimization, 24/7 bot and click fraud protection, and the list goes on.

      — Google Analytics doesn't provide much support when you run into problems or need help. To be honest, you'll be lucky to get anything other than a generic template reply a day or two later. On the other hand, here at ClickMagick we're known for our fanatical live chat and customer support.

  • I've heard your support is amazing. How do you do it?
    • We know you're going to get stuck at times, and you're going to need help.

      And that's why we offer live chat support, and even phone support if necessary — so you can get your issue resolved quickly and get back to work growing your business and making money.

      Even for the most complex issues which require opening a ticket in our Helpdesk, we'll always get back to you within a few hours at most (usually it's just an hour or so).

      We know how frustrating it is when you submit a support ticket and wait 24 or 48 hours, and then when you finally get a reply it doesn't even actually help you ...

      And that's totally unacceptable to us. Our mission is to give you real solutions that get you unstuck fast.

      Oftentimes, we'll even shoot a custom video, just for you, that walks you through the entire solution.

      This will almost certainly be the best support you've ever received, from any company you've ever done business with — because our team consists of real marketers with years of experience — not low-paid, outsourced “customer support” reps who've never been in the trenches.