ClickMagick — We obsess over tracking, so you don't have to.™

Facebook Pixel Tracking versus ClickMagick

Is the Facebook Pixel actually sabotaging your ads and killing your ROI?
  • Hi, I’m Patrick — the founder of ClickMagick.

    If you're currently relying on the Facebook Pixel to track your ads, and you're relying on the resulting stats you see in your Facebook Ads account to optimize your ads, this could be the most profitable page you'll read all year.

    You see, the Facebook Pixel on your pages is actually corrupted with bad data ...

    ... and plugging ClickMagick into your business will instantly improve your ad tracking, ad optimization, and ROAS.

    Let’s compare the Facebook Pixel vs. ClickMagick and see how the Facebook Pixel is actually sabotaging your ads ...

    Patrick Kelly, Founder
  • Facebook's 7-Day Attribution Window

    ClickMagick tracks visitors “forever” so all your sales are tracked. This is non-negotiable.

    Depending on your business, it could be weeks or even months before customers fully engage or make a purchase.

    That’s why ClickMagick tracks your visitors “forever,” so even if you have a longer sales cycle all sales are tracked properly.

    With ClickMagick, even if someone buys 6 months after clicking your Facebook ad, we’ll still track that sale all the way back to the original ad they clicked — and their entire journey inbetween.

    But Facebook Ads now uses just a 7-day attribution window for clicks. And this means that any conversions or sales more than 7 days after someone clicks your ad won’t be tracked by Facebook at all.

    This alone means the stats you see in your Facebook Ads account can never be accurate, but that’s just the start ...

  • Facebook’s Weak Mobile Tracking

    Only ClickMagick can accurately track individual iOS users.

    When iOS 14.5 came out in September of 2021, it turned the online advertising industry upside down.

    ClickMagick was unaffected, but major ad networks like Facebook Ads can no longer track iOS users who opt out of tracking.

    iOS users could make up 50% or more of the people clicking your ads — and 96% of them are opting out of iOS tracking ...

    ... so this renders your stats you see in Facebook Ads almost useless.

    But that’s not all, there are more problems with the Facebook Tracking Pixel ...

  • Facebook’s “Greedy” Attribution

    ClickMagick’s multi-touch attribution reveals what’s really working — top, middle and bottom of funnel.

    Imagine someone clicks your Facebook ad right now but quickly bounces ...

    Then, some time over the next week, something else catches their attention and they ultimately buy something from you.

    Maybe it’s your Google Ad, one of your YouTube videos, or something you posted on TikTok ...

    At this point the Facebook ad they clicked a week ago — and have probably completely forgotten — may have contributed absolutely nothing to generating the conversion, yet the Facebook Pixel will still take full credit for the sale.

    Facebook is desperate to show results — so you keep giving them your money — even if those results are not very accurate.

  • Facebook Ads
    View-Through Conversions

    Did you know Facebook Ads takes credit for sales even when people don’t click your ads?

    Believe it or not, Facebook Pixel attribution is even more greedy than that ...

    Their attribution system actually causes them to take credit for conversions that occur even if a user doesn’t actually click your ad.

    These are known as “view-through conversions,” and here’s a scary example of how it works ...

    If your Facebook ad is displayed in someone’s Facebook feed today, then they search for you on Google five days later, click your Google ad and then buy something, Facebook is once again going to take full credit for the sale.

    That’s right, Facebook takes credit even though the user didn’t click — and maybe didn’t even see — your Facebook ad at all.

    At this point the stats you see in Facebook Ads simply can’t be relied on at all.

  • Data Sampling & Modeling

    Facebook guesses — ClickMagick shows you exactly what really happened.

    You’d think it couldn’t get much worse, but all of this bad data you see in your Facebook Ads account is made even worse by Facebook’s extensive use of “data sampling” and “modeling.”

    What this means to you, in plain English, is this:

    Facebook has a ridiculous amount of data and there’s just no way they can accurately analyze it all fast enough to show you the stats you see in your Facebook Ads account ...

    So, instead, most of the stats Facebook Ads shows you are just “best guesses.”

    That’s right. By their own admission, they use data sampling and data modeling methods to estimate your stats.

    Hopefully it goes without saying that estimated stats are not what you want when you’re trying to optimize your ads.

  • Bad Data Destroys Ad Optimization

    We send your true conversion data to Facebook in real-time, so they can better optimize your ads.

    I could go on and on but hopefully you get the picture — you can’t rely on the stats in your Facebook Ads account.

    Growing your business with paid ads is a simple matter of scaling what’s working and killing what’s not, but you just can’t do that effectively with the inaccurate tracking and stats provided by the Facebook Pixel.

    And to make matters worse, Facebook’s AI algorithms are also using all this bad data to try to find you more customers.

    But because they’re using bad data they can’t properly optimize your ads ...

    ... which means they end up showing your ads to people who are less likely to engage with your business, and your ROI suffers.

It’s a simple math problem

ClickMagick wouldn’t exist if you could rely on the Facebook Pixel for accurate tracking and conversion attribution.

And your choice is really just a simple math problem ...

All these issues with the Facebook Pixel are costing you a small fortune, and the reason we’ve helped over 100,000 small businesses is because we fix it all for about 5 bucks a day. ClickMagick just makes sense.

ClickMagick TrueTracking® gives you best-in-class tracking and conversion attribution ...

Every click. Every conversion. Every journey in between. Exactly as it happened ...

You can finally optimize your marketing based on your actual results ...

And we’ll automatically send your true conversion data back to Facebook’s Conversions API in real-time ...

Leveraging first-party data collected on your website or in your online store ...

Which leads to improved ad optimization, and more conversions at the lowest cost possible.

Learn more or sign up for a free trial and get started right now. You can have everything up and running in about an hour, and I guarantee you’ll be blown away by the results.

And if you have any questions, feel free to email me personally —

Patrick Kelly, Founder

P.S. ClickMagick offers tons more I haven’t even talked about ...

One-of-a-kind stats like ROAS24 which tells you if you’re making or losing money on the frontend of your funnel.

More visual reporting than Facebook Ads, and a detailed “user journey” for every visitor and customer.

Best-in-class bot filtering, click fraud protection, style tracking links, affiliate marketing tools ...

And the best customer support you’ve ever experienced. I guarantee it.

Over 122,000 accounts created worldwide