THE HYROS ALTERNATIVE: BETTER AD TRACKING, LESS THAN HALF THE PRICE

Why ClickMagick Beats Hyros Print Tracking

Forget the hype — here's a fact-based look at ClickMagick vs Hyros
  • Patrick Kelly
    ClickMagick Founder
  • October 1, 2025
    Last updated
  • 11 minutes
    Est. read time
  • Hi, I'm Patrick — the founder of ClickMagick.

    We get asked all the time how ClickMagick compares to Hyros, so let me be direct:

    ClickMagick matches or outperforms Hyros in every area that matters — and costs less than half as much.

    We've been laser-focused on tracking and attribution for more than 11 years — twice as long as Hyros has been around — and we've processed billions of clicks for over 122,000 businesses. That depth of experience means we've already solved the edge-case tracking challenges most platforms still don't even understand yet.

    In a few areas like basic attribution accuracy, at best, Hyros is maybe on par with ClickMagick. But in most areas — custom tracking and flexibility, bot filtering, visual reporting, ad network integrations, fraud protection — we're simply better.

    Below, you'll find a clear side-by-side comparison across the ten categories that matter most, so you can see for yourself why ClickMagick is the better choice.

    Patrick Kelly, Founder

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  • Click Tracking

    ClickMagick has industry-leading bot filtering. Hyros has none.

    Hyros “Print Tracking” is based on first-party cookies, IP-based matching, and server-side tracking. Despite their marketing, there's nothing proprietary or special about it — and there's certainly no "AI" involved.

    These are the same methods we've been using since before Hyros was born.

    If you want to check, just ask Hyros what specific AI model powers their tracking and how it's trained. They won't be able to name one because there isn't one. It's marketing language, not machine-learning.

    Hyros also claims to have “the highest level of accuracy” ...

    ... but you can't even begin to talk about accurate stats until you first filter out all the bots, crawlers, and other automated clicks that pollute your data.

    And Hyros offers no bot-filtering features at all — nothing in the product or documentation addresses it.

    ClickMagick, on the other hand, has the most advanced bot filtering system available — trained on billions and billions of clicks over the past 11 years.

    Unlike Hyros, our system flags and separates bots and other automated clicks automatically, so they never pollute your data or skew your stats.

    And that means you get real accuracy you can trust.

  • Custom Tracking & Flexibility

    ClickMagick tracks anything. Hyros only tracks basic events.

    Most advertisers start with the basics — tracking opt-ins, checkouts, and sales. And that's about as far as Hyros goes.

    On the other hand, ClickMagick lets you track virtually anything.

    Need to track button clicks, video plays, downloads, or custom goals unique to your funnel? If it can be clicked or triggered, ClickMagick can capture it.

    ClickMagick also gives you multiple ways to track conversions:

    You can fire conversions through standard tracking code, URL parameters, custom JavaScript events, or even incoming webhooks.

    This flexibility makes it easy to integrate ClickMagick with virtually any setup — from simple landing pages to complex multi-app funnels.

    Hyros is much more limited. It's single-domain tracking only — no cross-domain attribution — and lacks the custom tracking options to future-proof your tracking.

    You may not need this type of advanced flexibility today, but if you do in the future, you'll be glad you chose a platform that can grow with you.

    With ClickMagick, you're never boxed in. You can define exactly what matters in your funnel, track it however you want, and do it across all your sites and campaigns — something Hyros simply can't match.

  • Conversion Attribution

    We've been perfecting accurate attribution for over 11 years. Twice as long as Hyros.

    Both Hyros and ClickMagick build “visitor profiles” to track everything your visitors do — things like clicking an ad, opting in, or making a purchase.

    It sounds simple, but there's a lot that goes in to doing this accurately — and there's just no substitute for experience.

    Here at ClickMagick we've been perfecting accurate attribution for over 11 years now — based on the billions of clicks and conversions we've processed for over 122,000 businesses. Hyros has been around for about half that time.

    Hyros markets an "AI attribution system," but attribution fundamentally works by matching visitor activity across touchpoints using cookies, device fingerprints, and server-side data.

    And despite the buzzwords, Hyros' attribution follows deterministic rules — not machine learning.

    What actually matters is experience.

    We've processed billions more clicks and conversions than Hyros and have already solved the tough edge-cases they simply haven't encountered yet — unusual funnel setups, complex multi-step attribution chains, and the countless little technical quirks that only reveal themselves at scale.

    So in terms of basic attribution accuracy, at best, Hyros is roughly on par with ClickMagick. But when tracking gets complicated — and it does — our 11+ years of experience helping over 122,000 advertisers give us the edge.

  • Stats & Reporting

    ClickMagick gives you one-of-a-kind stats and more visual reporting.

    I hate to sound like a broken record, but because Hyros doesn't filter out bots or fake clicks, their stats and reports are skewed from the start.

    Beyond clean data, ClickMagick offers proprietary metrics and visual reports that make it easier to optimize campaigns and scale profitably:

    ROAS24: Instantly shows if you're losing money, breaking even, or making money on the frontend — critical for important budget decisions.

    Visitor Profiles: Provide a visual timeline of every step in every customer journey — ad clicks, page views, opt-ins, purchases — so you can spot patterns and understand real customer behavior.

    Funnel Steps Report: Maps the different paths visitors take through your funnel and which paths convert best, so you know where to focus optimization.

    LTV Report: Reveals time-to-break-even and true customer lifetime value by traffic source — so you know which sources deliver the highest long-term ROI, not just the cheapest initial conversions.

    You just don't get these kinds of visual, actionable reports with Hyros.

    With ClickMagick you get both cleaner stats and deeper, more visual reporting to see exactly what's working and what's not — helping you make smarter decisions and scale with confidence.

  • Ad Optimization

    Only ClickMagick sends conversions to ad networks in real-time with advanced audience control.

    Both Hyros and ClickMagick send conversions back to your ad networks so they can better optimize your ads.

    But only ClickMagick sends them in real time. Hyros batches everything and uploads it once a day. That delay slows down the ad-network learning cycle and can waste precious ad spend.

    And only ClickMagick Audience Optimization™ allows you to create advanced rules and gives you full control over how your conversions are sent back to your various ad network pixels.

    This allows you to, for example, send your opt-ins to one pixel and your sales to another pixel, or send low-ticket buyers and high-ticket buyers to different pixels — allowing you to optimize different campaigns for different objectives and create more targeted audiences.

    Hyros doesn't offer this level of control or flexibility at all.

    ClickMagick also allows you to achieve the highest "match scores" possible.

    For example, when sending conversions to Facebook you can send up to 15 customer data points. ClickMagick lets you send all 15, but Hyros only sends 6.

    And sending more data always leads to higher match scores and better ad optimization — which means lower costs per conversion and better campaign performance.

    These differences add up to faster algorithm learning, smarter budget allocation, and better-performing ads.

  • Click Fraud Protection

    Only ClickMagick ClickShield™ protects the accuracy of your stats, and your ad budget.

    Despite the ad networks' best efforts, bots don't just pollute your stats — they also click your paid ads and burn through your budget.

    Industry estimates suggest 10-30% of ad clicks are fraudulent or bots.

    And it's not only bots. Competitors and people doing "market research" often click ads to spy on your offers or drain your budget.

    Even your own existing customers sometimes search for your brand on Google and click your paid ad every time they come back to your site.

    This costs you more money every time they click, for traffic you already own, and happens more than you think.

    Hyros offers no protection against any of this.

    But ClickMagick does. Our industry-leading bot-filtering works hand-in-hand with ClickShield™ to automatically flag and block unwanted clicks before they eat into your spend. You can set up rules to define what click behavior is acceptable for your business, and ClickShield™ blocks the rest.

    The result is more accurate stats, less wasted ad spend, and higher ROAS.

  • Smart Links

    ClickMagick Smart Links — Beautiful, flexible links Hyros doesn't offer.

    Smart Links turn long, ugly tracking URLs into clean, branded short links — perfect for social media, SMS, email, printed materials, or anywhere your URLs are visible to your audience.

    For example, instead of sharing something like:

    https://www.yoursite.com/landing-page2/?utm_source=facebook&utm_medium=social&utm_campaign=cookies

    You can share a neat, memorable link like:

    https://welove.com/cookies/

    And ClickMagick has the most advanced Smart Links in the industry.

    You can use your own custom domains, route visitors to different URLs based on device type, location, or other rules, or even create password-protected Smart Links for gated offers or private content.

    Hyros doesn't provide Smart Links at all.

    With ClickMagick you get cleaner-looking links, more control over where visitors land, and a professional branded experience that improves trust and click-through rates.

  • Affiliate
    Marketing Tools

    Only ClickMagick helps you track and scale affiliate promotions.

    Granted, Hyros isn't really meant for affiliate marketers.

    But if you ever promote any affiliate offers — even occasionally — you're out of luck with Hyros. You can't even track basic things like ClickBank sales or commissions from other major networks.

    ClickMagick has you covered.

    We integrate with 100+ of the most popular affiliate networks right out of the box. And we also work with virtually any private affiliate program that supports industry-standard server-to-server, postback, or Sub-ID tracking.

    With Hyros you're stuck, but ClickMagick gives you all the tools you need to track, optimize, and scale your affiliate promotions with confidence.

  • API & Zapier Integration

    ClickMagick has a more robust API, and a deeper Zapier integration.

    If you need to connect your tracking platform to the rest of your marketing stack, ClickMagick gives you far more flexibility.

    Hyros' Zapier integration is extremely limited — it only supports two triggers: a call or a sale. That's it.

    ClickMagick's Zapier integration offers many more triggers and actions.

    For example, you can fire an automation whenever someone opts in on your site, hits a funnel milestone, or completes another key step.

    The difference is just as stark with the API.

    With Hyros you can retrieve a lead or a sale, but that's about as far as it goes.

    ClickMagick's API lets you pull full click-stream data, request detailed stats for specific ads or campaigns, and build richer custom dashboards or workflows.

    If you rely on integrations or automations, ClickMagick's deeper API and Zapier support give you the control and data access Hyros doesn't.

  • Customer Support

    ClickMagick has helped over 122,000 businesses fix their tracking and attribution once and for all.

    ClickMagick's customer support is well-known for being excellent — and to be fair, many ex-Hyros users tell us Hyros' support is pretty good too.

    I honestly wish that were true of more services, because bad support sucks.

    Where ClickMagick stands out is the depth of experience and accessibility.

    We offer live chat 18 hours a day, fast responses to support tickets, and even Zoom sessions when you need more hands-on help.

    Over the past 11+ years we've helped more than 122,000 businesses troubleshoot every imaginable tracking and attribution setup.

    Each member of our support team has years of real-world online marketing experience — so they understand your challenges and speak your language.

    The result is faster, more accurate solutions from a team that's seen it all.

    You don't have to take our word for it — check out the hundreds of 5-star support reviews from customers who rave about our support.

  • Pricing & Value

    Hyros costs 2-6x more than ClickMagick — and requires you to pre-pay for an entire year.

    We offer fair, transparent pricing that scales with click volume — not revenue.

    Our Standard Plan at $169 a month is perfect for most small businesses. If you get more than 100k clicks a month you'll need our Pro plan at $299.

    Hyros works very differently.

    You have to book a call with a sales rep to even find out what you'll pay — and their pricing is tied to your revenue, not your usage.

    On top of that, Hyros requires you to pre-pay for an entire year up-front, locking you into an expensive commitment before you've even used it.

    If you generate just $40k a month in revenue, you'll pay Hyros $353 a month.

    If you do 1M a year in revenue, they'll charge you $583 a month. And at $250k a month in revenue, Hyros literally costs 6x more than ClickMagick.

    And it only climbs from there, with many customers reportedly paying $2,000+ a month for tracking alone.

    Your Revenue Hyros (prepaid) ClickMagick Yearly Savings
    $20k/month$2,760$2,028$732
    $40k/month$4,236$2,028$2,208
    $83k/month$6,996$2,028 – $3,588$3,408 – $4,968
    $250k/month$11,988$2,028 – $3,588$8,400 – $9,960
    $750k/month$17,988$2,028 – $3,588$14,400 – $15,960
    https://hyros.com/pricing-ai-tracking / October 2025

    To say that ClickMagick is the more affordable option — and delivers more value — is an understatement.

  • Focus & Long-Term Commitment

    ClickMagick: 100% focused on tracking. Hyros: Already off building other unrelated products.

    When you choose a tracking platform, you're making a long-term decision.

    You need a vendor who will keep improving the product, stay ahead of iOS and browser privacy changes, and be there to support you for years to come.

    ClickMagick has been laser-focused on ad tracking and attribution for over 11 years — and it's all we'll ever do.

    Every hour our team spends goes toward building better tracking, cleaner data, and smarter reporting. We're not chasing trends or splitting our focus.

    Hyros is already pivoting.

    While they still market themselves as a tracking platform, their new AI-powered "AIR" product is completely unrelated to tracking or attribution.

    Their focus is divided, their resources are split, and their long-term commitment to tracking is questionable.

    And that should matter to you.

    If you're relying on a platform for mission-critical tracking and attribution, you want the company behind it to be fully committed to improving it — not treating it as yesterday's product.

    We've been here for more than a decade, and we'll still be here, improving tracking, when the next iOS update or ad-network policy change arrives.

    If you want a partner that's in this for the long haul, ClickMagick is the safer, more focused choice.

Better Tracking. Less Than Half the Cost.

ClickMagick is better than Hyros in every area that matters — and costs less than half as much. Here's why:

Industry-leading bot filtering. Custom event tracking and cross-domain support. Real-time ad network integrations. Visual reporting they don't offer. ClickShield fraud protection. Smart Links and deeper API and Zapier support.

That's why over 122,000+ businesses have trusted us to track billions of clicks and conversions with unmatched accuracy.

We've been 100% focused on tracking for 11+ years — and that's all we'll ever do. Hyros has been around about half as long, and they're already off building other unrelated AI products.

ClickMagick costs $169–$299 a month with simple month-to-month billing because we're confident you'll stay.

Hyros charges $353–$1,800+ a month and requires a full-year payment up front — a steep commitment from day one.

We believe great tracking and attribution software should stand on its own merits — fair monthly pricing, no long-term lock-in, and a relentless focus on giving you clean, accurate data, and actionable reports to scale your ads.

Advertisers who choose ClickMagick often say they wish they'd done it sooner — for the cleaner data, proprietary stats and reports, more flexible tracking capabilities, and the lower cost.

Choose wisely. Start your free trial today.

Patrick Kelly, Founder

P.S. If you have any questions, think I missed something, or you think I've misrepresented anything, feel free to email me personally — patrick@clickmagick.com

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I've used other attribution tools including some quite expensive ones like Hyros. ClickMagick not only does it better and cheaper, but their support is phenomenal and they genuinely care about getting my tracking right. Highly recommended!
Michael Joseph, Centerfy AI

Over 122,000 accounts created worldwide