Knowledge Base      

What is a Link Slug or Rotator Link Slug?

When you create a new tracking link or a rotator link, you need to give that link or rotator a unique identifier called a “link slug” so that ClickMagick knows which tracking link or rotator to send your clicks to.

For example, a standard tracking link looks like this:[USERNAME]/linkSlug

If you’ve created a custom domain (e.g.,, your link with a link slug would look like this:

You can choose anything you’d like for the link slug, as long as you only use letters, numbers, hyphens (“-”). Here are some examples:

The linkSlug part of your tracking link will be different for every tracking link you create and you choose what the linkSlug will be when you create your tracking link:

Because every tracking link has a unique link slug, ClickMagick knows exactly where to redirect clicks to when they hit your account. A link slug is rather like the address on your house—without your actual address, the post office has no way to deliver your mail…

If ClickMagick gives you an error at some point that says you’re missing a link slug, now you know what’s missing. If you get a “missing slug” error with a custom domain, you should read this short article:

Can I use a custom domain in the Primary URL or other URLs?

A rotator link slug is exactly like a link slug, but for rotators.
Note: Link slugs must be between 4 and 20 characters, using only letters, numbers, and hyphens. Spaces are not allowed. Link slugs are case insensitive, meaning that the link slugs “house” and “HOUSE” would be the same.

Article 286 Last updated: 05/19/2022 12:58:16 PM