Let’s take a look at a common example where you can’t insert a pixel on a page because you don’t control that page and you can’t edit it:
In this example, you have an email Opt-in Page that leads into the Sales Page of an affiliate network. You can edit the Opt-in Page just fine, but you can’t edit the Sales Page to set a pixel in order to record how many people opted-in.
So how would you set—and fire—a pixel after the Opt-in Page in a case like this?
It turns out that this problem is easily solvable if you can insert an “intermediate” (or “interstitial”) page right before the page you can’t edit—in this case, the Sales Page:
This new page wouldn’t do anything but fire the pixel and immediately redirect to the page that you can’t edit. You’ve certainly seen these pages before—they’re usually a blank white page that says something like “Please wait one moment” or “Redirecting in 3 seconds...” or something like that.
Workable, but not pretty.
In our Knowledge Base article on Intermediate Pages, we explain exactly how these pages work, and more importantly we explain how using the Pixels setting of a tracking link is a much better solution.