Knowledge Base         


How do I accurately track my Pay-Per-Click (PPC) ads?


ClickMagick allows you to quickly and easily track all your ads on any ad network, including Facebook, Google and Microsoft Ads. More importantly, ClickMagick will provide you with accurate data and stats to help you scale.

You see, you just can’t trust the stats you see in your ad network. To learn more, see the article below …

Why can’t I trust the stats I see in my ad network account?

To get started, just select the ad network you're working with and then select Campaigns or Tracking Links , and we’ll show you how to get the accurate metrics you need to optimize and scale your ads …




Using ClickMagick Campaigns is the best way to promote your ads on Google if you have your own landing page because Google Ads is quite finicky and unpredictable when it comes to redirecting tracking links.

To learn more about Campaigns and how to set them up, read this article.



Promoting your Campaigns on Google Ads or Google Display Ads is very easy and just takes two steps to set up. To learn how to set it up, simply follow this short video here: 



Or just follow these two simple steps:
 
Note: Before following the two steps below, you need to make sure you have your Click Tracking Code on your landing pages and your Conversion Tracking Code on your later pages.


Step 1 – Build Your Campaign URL

Click on the Campaigns menu bar link at the top of any page, then click on the menu and select “URL Builder”.
 

  
Enter the URL to the landing page of your funnel and enter the UTM values that you want to track. You must enter values for utm_source, utm_medium, and utm_campaign. The utm_term and utm_content values are optional. If you want to track keywords for example, enter the token “{keyword}” in the utm_term field. You can view a complete list of Google Ads tokens below:
 
{keyword}
the keyword phrase that triggered the ad
{adgroupid}
the ID of the ad group that served the ad
{campaignid}
the ID of the campaign that served the ad
{creative}
the ID of your ad creative
{device}
returns “m” for mobile, “t” for tablet or “c” for computer
{matchtype}
will return “e” for exact, “p” for phrase, or “b” for broad
{network}
returns “g” for Google search, “s” for search partner or “d” for display
{placement}
the site your ad was clicked on
{target}
the category of the placement
Others Click here for Google's full set of parameters

 
 
 
 
If there is anything else you want to track, such as a specific ad, you would enter that in the utm_content field.

Try to refrain from using any tokens that include an ID, such as {adid}. This will result in long strings of numbers that are meaningless and defeats the purpose of keeping everything in ClickMagick Campaigns.
 
 
 

 
Note: You don’t have to put the {keyword} token in the utm_term parameter or the ad specifics in the utm_content parameter.

You can put any values in any parameter you want, however to get the most value out of ClickMagick Campaigns, we highly recommend that you do maintain consistency across all of your promotion channels (keep the same Campaign or ad name for example so that you can easily sort by exact traffic source, campaign name, ad, etc.. once you start generating traffic across different sources.)



Step 2 - Promote Your Link on Google Ads

Click on the “Copy URL” button to copy your UTM-encoded link to the clipboard.
 
 
 
Now, paste your UTM-encoded link into the "Final URL" field for your Google ad:
 
 
 
 
That’s all you need to do to set up tracking with Campaigns. Really!

If you want to import Campaigns conversion data into Google Ads, read the article below:

How can I import Campaigns conversion data into Google Ads?



DO NOT USE TRACKING LINKS WITH GOOGLE ADS.

Google Ads is quite finicky and unpredictable when it comes to redirecting tracking links, and doing so could put your ads account at risk.

Instead, your best bet when promoting on Google is to create your own landing page and then promote using our ClickMagick Campaigns.

To get started with Campaigns, just go through this article:

How do I get started with ClickMagick?


Then come back to this article and select the “Campaigns” tab to learn how to promote on Google Ads using Campaigns.



ClickMagick gives you everything you need to track your Facebook ads, whether you are using Campaigns or Tracking Links.

Although we recommend using Campaigns, select the tracking method you are currently using to learn how to track your Facebook ads.



Once you have your funnel pages set up with Campaigns, all you need to do next is to create a link to your funnel that has all the proper UTM values for your ad. Simply take a look at this video:



Or just follow these two simple steps:
 
Note: Before following the two steps below, you need to have your Click Tracking Code on your landing pages and Conversion Tracking Code on your later pages.



Step 1 - Build Your Campaign URL

Click on the Campaigns menu bar link at the top of any page, then click on the menu and select “URL Builder”.
  
 

Enter the URL to the landing page of your funnel and enter the UTM values that you want to track. You must enter values for utm_source, utm_medium, and utm_campaign. The utm_term and utm_content values are optional. If you want to track the exact placement for example, enter the token “{{placement}}” in the utm_term field. For a complete list of Facebook Ads tokens, you can view them below:  
 
{{ad.id}}
the ID of the ad that generated the click
{{adset.id}}
the ID of the ad set that generated the click
{{campaign.id}}
the ID of the campaign that generated the click
{{ad.name}}
the name of the ad that generated the click
{{adset.name}}
the name of the ad set that generated the click
{{campaign.name}}
the name of the campaign that generated the click
{{site_source_name}}
     
  returns “fb” for Facebook, “ig” for Instagram, “msg” for Messenger, or “an” for the Audience Network.
{{placement}}
shows where the ad appeared. Includes: the desktop feed, mobile feed, right column of Facebook Messenger inbox, Messenger inbox, within the Instagram Feed or Instagram Stories.




 
 

If there is anything else you want to track, such as a specific ad, you would enter that in the utm_content field.

Try to refrain from using any tokens that include an ID, such as {{ad.id}}. This will result in long strings of numbers that are meaningless and defeats the purpose of keeping everything in ClickMagick Campaigns.

 
 
 
Note: You don’t have to put the {{placement}} token in the utm_term parameter or the ad specifics in the utm_content parameter.

You can put any values in any parameter you want, however to get the most value out of ClickMagick Campaigns, we highly recommend that you do maintain consistency across all of your promotion channels (keep the same Campaign or ad name for example so that you can easily sort by exact traffic source, campaign name, ad, etc.. once you start generating traffic across different sources.)


Step 2 - Promote Your Link on Facebook Ads

Click on the “Copy URL” button to copy your UTM-encoded link to the clipboard.
 
 
 
Now, just paste your UTM-encoded link into the "Website URL" field of your Facebook ad.
   
 


That’s all you need to do to set up tracking with Campaigns. Really!



If you are direct-linking and have to use tracking links to track your Facebook ads, this article will teach you how to properly do that. To learn how to track your Facebook ads with tracking links, take a look at this video:


 
Or just follow these four simple steps:


Step 1 – Set Up Your Custom Tracking Domain

The first thing you have to do to promote any of your links on Facebook is to set up your custom tracking domain.

You can do that within a few minutes by following this article if you haven’t done so already:

How do I set up a secure custom tracking domain?
 

Step 2 – Enter Your Facebook Website URL

Next, copy your tracking link in ClickMagick:

 
 

And paste it in the “Website URL” field in your Facebook Ad:
 
 
 
 
Note: You might get an error that the URL has been blocked. This has nothing to do with the new tracking domain that you bought (unless you used this domain before and have it blocked), but rather the actual offer URL you are promoting.

Facebook determined that this offer was being promoted in a spammy or scammy way and so decided to block it. In this case, you can either choose a different offer to promote, or you can send a Facebook appeal message.)


Step 3 – Add Tracking Tokens to Your Link

Now that you set everything up, you are ready to start sending traffic to your offer and seeing the clicks in ClickMagick.

However you likely want to also add tokens to your link so that you can get some more information from each click to optimize for your conversions.

For example, if you want to use the Facebook {{campaign.name}} and {{adset.name}} tokens, you would add them to the end of your link following by a “?”, like this:
 
 

 
You can add up to five UTM parameters to the end of your link. For a complete list of the UTM parameters you can use, take a look at this article:

What data or tokens can I pass to the URLs I promote?


And for a complete list of Facebook ad tokens you can use the information below:
 
{{ad.id}}
the ID of the ad that generated the click
{{adset.id}}
the ID of the ad set that generated the click
{{campaign.id}}
the ID of the campaign that generated the click
{{ad.name}}
the name of the ad that generated the click
{{adset.name}}
the name of the ad set that generated the click
{{campaign.name}}
the name of the campaign that generated the click
{{site_source_name}}       
returns “fb” for Facebook, “ig” for Instagram, “msg” for Messenger, or “an” for the Audience Network.
{{placement}}
shows where the ad appeared. Includes: the desktop feed, mobile feed, right column of Facebook Messenger inbox, Messenger inbox, within the Instagram Feed or Instagram Stories.


If you want to learn more about Facebook’s URL parameters, click here to read their documentation.



Step 4 – Gather Data and Optimize for Results

After you run some traffic to your ad, you can see all the values for the tokens that you used that resulted in the clicks (and hopefully sales).

To do that, go back to your ClickMagick tracking link you are using in Facebook, click on the Report Icon and select “Sub-ID Stats”:
 
 


You will see a report with Sub-ID data that generated you the clicks and conversions if you had any.
 
 


In our case, we used the {{campaign.name}} token as the first Sub-ID, and the {{adset.name}} token as the second Sub-ID, so we see them pre-populate here automatically under the “Sub-ID 1” and “Sub-ID 2” columns based on the data that Facebook sends us.
 
Note: When viewing your Sub-ID Stats only the first two Sub-IDs are shown. If you used more than two Sub-IDs, you will have to click on Download CSV to view the rest of your Sub-ID stats.


That is all and you have successfully set up tracking with Facebook Ads using ClickMagick!



ClickMagick gives you everything you need to track your Microsoft (formerly known as Bing) ads, whether you are using Campaigns or Tracking Links.

Although we recommend using Campaigns, select the tracking method you are currently using to learn how to track your Microsoft ads.



Once you have your funnel pages set up with Campaigns, all you need to do next is to create a link to your funnel that has all the proper UTM values for your ad. To learn how to set that up, simply follow this short video here:



Or just follow these two simple steps:
 
Note: Before following the two steps below, you need to have your Click Tracking Code on your landing pages and Conversion Tracking Code on your later pages.


Step 1 - Build Your Campaign URL

Click on the Campaigns menu bar link at the top of any page, then click on the menu and select “URL Builder”.
 
  

 
Enter the URL to the landing page of your funnel and enter the UTM values that you want to track. You must enter values for utm_source, utm_medium, and utm_campaign. The utm_term and utm_content values are optional. If you want to track keywords for example, enter the token “{keyword}” in the utm_term field. You can view a complete list of Microsoft Ads tokens below:
 
{keyword}
the keyword phrase that triggered the ad
{QueryString}
the exact search phrase entered by the user
{AdGroupID}
the ID of the ad group that triggered the ad
{AdGroup}
the name of the ad group that triggered the ad
{AdID}
the numeric ID of your ad creative
{CampaignID}
the ID of the campaign that triggered the ad
{Campaign}
the name of the campaign that triggered the ad
{Device}
returns “m” for mobile, “t” for tablet or “c” for computer
{MatchType}
will return “e” for exact, “p” for phrase, or “b” for broad
{Network}
returns “o” for Bing and AOL or “s” for syndicated ads
Others Click here for Microsoft’s full set of custom parameters


 
 

If there is anything else you want to track, such as a specific ad, you would enter that in the utm_content field.

Try to refrain from using any tokens that include an ID, such as {adid}. This will result in long strings of numbers that are meaningless and defeats the purpose of keeping everything in ClickMagick Campaigns.
 
 


 
Note: You don’t have to put the {keyword} token in the utm_term parameter or the ad specifics in the utm_content parameter.

You can put any values in any parameter you want, however to get the most value out of ClickMagick Campaigns, we highly recommend that you do maintain consistency across all of your promotion channels (keep the same Campaign or ad name for example) so that you can easily sort by exact traffic source, campaign name, ad, etc.. once you start generating traffic across different sources.
 


Step 2 – Promote Your Link on Microsoft Ads

Click on the “Copy URL” button to copy your UTM-encoded link to the clipboard.
 
 
 
Now, paste your UTM-encoded link into the "Final URL" field of your Microsoft ad.
 
 


That’s all you need to do to set up tracking with Campaigns. Really!



If you are direct-linking and have to use tracking links, this article will teach you how to properly track your Microsoft ads. To learn how to set up track your Microsoft Ads with tracking links, take a look at this video:


 
Or just follow these four simple steps.
 

Step 1 – Add the Final URL

To find your Final URL, you first need to preview your affiliate link:
 
 

 
You then need to copy the entire URL you see in the URL bar:
 
 


And paste it into the “Final URL” field in Microsoft Ads:

 


Step 2 – Add the Tracking Template Link

Next, copy your tracking link in ClickMagick:

 


And paste it in the “Tracking Template” field in the “Ad URL options” dropdown for your specific ad in Microsoft Ads:
 
 
 

Step 3 – Add Tracking Tokens to Your Link

Now that you set everything up, you are ready to start sending traffic to your offer and seeing the clicks in ClickMagick.

However you likely want to also add tokens to your link so that you can get some more information from each click to optimize for your conversions.

For example, if you want to use the {keyword} and {QueryString} tokens, you would add them to the end of your link using UTM parameters, like this:
  
 
 

You can add up to five UTM parameters to the end of your link. To learn more about using UTM parameters, read this article: 

How do I use UTM parameters with tracking links?

And for a complete list of Microsoft Ad tokens you can use, please refer to the list below:
 
{keyword}
the keyword phrase that triggered the ad
{QueryString}
the exact search phrase entered by the user
{AdGroupID}
the ID of the ad group that triggered the ad
{AdGroup}
the name of the ad group that triggered the ad
{AdID}
the numeric ID of your ad creative
{CampaignID}
the ID of the campaign that triggered the ad
{Campaign}
the name of the campaign that triggered the ad
{Device}
returns “m” for mobile, “t” for tablet or “c” for computer
{MatchType}
will return “e” for exact, “p” for phrase, or “b” for broad
{Network}
returns “o” for Bing and AOL or “s” for syndicated ads
Others Click here for Microsoft’s full set of custom parameters



 
Note: If you click on “Test” at the bottom of the “Ad URL options”, you might see a “Tracking call unsuccessful” error.

You can safely ignore this message as long as you followed the instructions provided properly. To learn more about what this error means and how to get around it (even though it won’t affect your tracking at all), read this article:

What does the "Tracking call unsuccessful" error mean in my Microsoft/Bing Ads?



Step 4 – Gather Data and Optimize for Results

After you run some traffic to your ad, you can see all the values for the tokens that you used that resulted in the clicks (and hopefully sales).

To do that, go back to your ClickMagick tracking link you are using in Microsoft, click on the Report Icon and select “Sub-ID Stats”:
 
 


You will see a report with Sub-ID data that generated you the clicks and conversions if you had any.
 
 


In our case, we used the {keyword} token as the first Sub-ID, and the {adgroup} token as the second Sub-ID, so we see them pre-populate here automatically under the “Sub-ID 1” and “Sub-ID 2” columns based on the data that Microsoft sends us.
 
Note: When viewing your Sub-ID Stats only the first two Sub-IDs are shown. If you used more than two Sub-IDs, you will have to click on Download CSV to view the rest of your Sub-ID stats.


That is all and you have successfully set up tracking with Microsoft Ads using ClickMagick!



You have two options when it comes to advertising on Instagram.

You can either promote within the Instagram app by “promoting” your post, or you can use the Facebook Ads Manager. Keep in mind that if you want to promote your post inside of the Instagram app, it has to be done on mobile, ie. your phone – you cannot promote this way on desktop.


Method 1 – Promoting Within the Instagram App

As mentioned above, if you go with this method, you can only promote your post using your mobile device – you cannot do so on desktop.

Promoting within Instagram is very easy however – simply add your Instagram post with the URL you want to promote and click on “Promote”.

 
 

In our case, we are using a tracking link, but you can just as easily use your Campaign URL if you are using Campaigns as well.

If you don’t see the “Promote” button, it’s likely because you didn’t convert your Instagram account to a Business account.

To do that, just follow the steps in this article here:

How to Switch Your Account to Instagram for Business


Method 2 – Promoting Within the Facebook Ads Manager

To promote your Instagram ads inside of the Facebook Ads Manager, you would need to create a Facebook Ads account.

As you are creating your campaign, you would need to head over to your campaign ad set level and select the specific Instagram placement you want to target from there.

If you want to ONLY promote on Instagram for example, you would go to the ad set level, select “Manual Placements”, and deselect every option except for Instagram.

 


When you scroll down, you would then be able to edit your specific Instagram placements – Instagram Feed, Instagram Explore, and Instagram Stories:

 


After you determine where exactly you want to show your ads, you would just follow the steps in the Facebook Ads section of this article.

And that’s how you promote your products or services on Instagram!



ClickMagick gives you everything you need to track your Twitter ads, whether you are using Campaigns or Tracking Links.

Although we recommend using Campaigns, select the tracking method you are currently using to learn how to track your Twitter ads.



The best way to track your Twitter Ads if you are not direct-linking is to use ClickMagick Campaigns.

However, you will still likely also want to use tracking links to shorten your Campaign link just because unlike Google or Facebook ads, Twitter doesn’t give you an option where you can add your specific tracking settings.

This means that whatever URL you input into the ad copy is the URL that people actually see.

 
Note: If you do decide to use a tracking link to shorten your Campaigns URL, you must use a custom tracking domain. To learn how to quickly and easily set up a secure custom domain, just follow this article:

How do I set up a secure custom tracking domain?

 
Once you have your funnel pages set up with Campaigns, all you need to do next it to create a link to your funnel that has all the proper UTM values for your ad.

Simply follow the three simple steps below:


Step 1 – Build Your Campaign URL

Click on the Campaigns menu bar link at the top of any page and then click on the  menu and choose “URL Builder”.

 


Enter the URL to the landing page of your funnel and enter the UTM values that you want to track. You must enter values for utm_source, utm_medium, and utm_campaign. The utm_term and utm_content values are optional.
  
 
 

If there is anything else you want to track, such as a specific ad group and ad, you would enter that in the utm_term and utm_content fields.
 
 


 
You can put any values in any parameter you want, however to get the most value out of ClickMagick Campaigns, we highly recommend that you do maintain consistency across all of your promotion channels (keep the same Campaign or ad name for example) so that you can easily sort by exact traffic source, campaign name, ad, etc.. once you start generating traffic across different sources.
 


Step 2 – (Optional) Create a Shortened Tracking Link for Your Campaign URL

Click on the “Create Short Link” button if you want to create a short link for your new URL.
 
 

 
Create the Link Name (for your reference only), select your custom tracking domain, and add the Link Slug (word after the link-domain.com) and then click on “Create Tracking Link”.

Remember, you must use your own custom tracking domain when promoting on Twitter. Read this article to learn how to set it up if you haven’t already.
 
 


Now, click on “Copy URL” to copy this new URL.

 

 
To find this tracking link again, click on the Links option at the top of your ClickMagick navigation menu bar. Once you click on the name of the tracking link or click on the [PENCIL-iCON] icon, you will be able to access the link details again.

 


Step 3 – Promote Your Link on Twitter

Next, for your Twitter ad, paste your Campaigns URL or the shortened tracking link into your tweet. We are using the shortened tracking link in our case, but you would just the final Campaign URL from step 1 if you prefer to use that.

 


That’s all you need to do to set up tracking with Campaigns. Really!



Promoting your products or services on Twitter is very easy to do with tracking links.

This article assumes that you already created your tracking link and are ready to promote on Twitter.  If you don’t know how to create a tracking link, check out this article first as that’s the first thing you have to do:

How do I set up a very basic tracking link?

 
Next, create your ad in Twitter Ads by following these two simple steps:


Step 1 – Set Up Your Custom Tracking Domain

The first thing you have to do to promote any of your links on Twitter is to set up your custom tracking domain.

You can do that within a few minutes by following this article if you haven’t done so already:

How do I set up a secure custom tracking domain?
 

Step 2 – Promote Your Link on Twitter

Next, copy your tracking link in ClickMagick that you want to promote on Twitter:

 
 

And paste that tracking link into your tweet:
 
 
 

If you want to further track your ads with Sub-IDs, you can read this article to learn more about Sub-ID tracking:

How do I use Sub-IDs?


That’s it! It’s that simple to promote your offers on Twitter.



ClickMagick gives you everything you need to track your Pinterest ads, whether you are using Campaigns or Tracking Links.

Although we recommend using Campaigns, select the tracking method you are currently using to learn how to track your Pinterest ads.



Once you have your funnel pages set up with Campaigns, all you need to do next it to create a link to your funnel that has all the proper UTM values for your ad. To learn how to set that up, simply follow this short video:


Or just follow the steps below:


Step 1 – Build Your Campaign URL

Click on the Campaigns menu bar link at the top of any page and then click on the  menu and choose “URL Builder”.

 


Enter the URL to the landing page of your funnel and enter the UTM values that you want to track. You must enter values for utm_source, utm_medium, and utm_campaign. The utm_term and utm_content values are optional. If you want to track keywords for example, enter the token “{keyword}” in the utm_term field. You can view a complete list of Pinterest Ads tokens below:
 
{campaignid}
the ID of the campaign that generated the click
{campaign_name}
the name of the campaign that generated the click
{adgroupid}
the ID of the ad group that generated the click
{adgroup_name}
the name of ad group that generated the click
{keyword}
the keyword that generated the click
{keyword_id}
the keyword ID that generated the click
{creative_id}
the Pin promotion ID that generated the click
{adid}
the Pin promotion ID that generated the click
{device}
will return ‘t’, ‘c’, or ‘m’ for table, computer, or mobile
Others Click here for Pinterest's full set of parameters

  
 
 

If there is anything else you want to track, such as a specific ad group and ad, you would enter that in the utm_term and utm_content fields.
 
 


 
You can put any values in any parameter you want, however to get the most value out of ClickMagick Campaigns, we highly recommend that you do maintain consistency across all of your promotion channels (keep the same Campaign or ad name for example) so that you can easily sort by exact traffic source, campaign name, ad, etc.. once you start generating traffic across different sources.
 


Step 2 – Promote Your Link on Pinterest

Now go back to your Pinterest ad, and paste your Campaigns URL in the destination link field.

 

 
 
Note: If your URL gets disapproved, it’s most likely due to the offer you are promoting or a domain that was banned previously – it has nothing to do with the UTM parameters you are using.


That’s all you need to do to set up tracking with Campaigns. Really!



Promoting your products or services on Pinterest is very easy to do with tracking links.

This article assumes that you already created your tracking link and are ready to promote on Pinterest.  If you don’t know how to create a tracking link, check out this article first as that’s the first thing you have to do:

How do I set up a very basic tracking link?

 
Next, create your ad in Pinterest by following these two simple steps:


Step 1 – Set Up Your Custom Tracking Domain

The first thing you have to do to promote any of your links on Pinterest is to set up your custom tracking domain.

You can do that within a few minutes by following this article if you haven’t done so already:

How do I set up a secure custom tracking domain?
 

Step 2 – Promote Your Tracking Link on Pinterest

Next, copy your tracking link in ClickMagick that you want to promote on Pinterest:

 
 

And paste that tracking link into your ad:
 
 
   

 
Note: If your URL gets disapproved, it’s most likely due to the offer you are promoting or a domain that was banned previously – it has nothing to do with the ClickMagick tracking link you are using.


If you want to further track your ads with Sub-IDs, you can read this article to learn more about Sub-ID tracking:

How do I use Sub-IDs?


That’s it! It’s that simple to promote your offers on Pinterest.



ClickMagick gives you everything you need to track your Snapchat ads, whether you are using Campaigns or Tracking Links.

Although we recommend using Campaigns, select the tracking method you are currently using to learn how to track your Snapchat ads.



Once you have your funnel pages set up with Campaigns, all you need to do next it to create a link to your funnel that has all the proper UTM values for your ad.

Simply follow these two simple steps below:


Step 1 – Build Your Campaign URL

Click on the Campaigns menu bar link at the top of any page and then click on the  menu and choose “URL Builder”.
 
 


Enter the URL to the landing page of your funnel and enter the UTM values that you want to track. You must enter values for utm_source, utm_medium, and utm_campaign. The utm_term and utm_content values are optional. If you want to track the exact ad set name for example, enter the token “{{adSet.name}}” in the utm_term field. For a complete list of Snapchat Ads tokens, you can view the chart below:
 
{{ad.id}}
the ID of the ad that generated the click
{{adSet.id}}
the ID of the ad set that generated the click
{{campaign.id}}
the ID of the campaign that generated the click
{{creative.name}}
the name of the ad that generated the click
{{adSet.name}}
the name of the ad set that generated the click
{{campaign.name}}
the name of the campaign that generated the click
{{creative.headline}} 
the headline of the ad that generated the click


If you want to learn more about Snapchat’s URL parameters, click here to read their documentation.

 
 
 

If there is anything else you want to track, such as a specific ad name, you would enter that in the utm_content field.

Try to refrain from using any tokens that include an ID, such as {{ad.id}}. This will result in long strings of numbers that are meaningless and defeats the purpose of keeping everything in ClickMagick Campaigns.

 


 
Note: You don’t have to put the {{adSet.name}} token in the utm_term parameter or the ad specifics in the utm_content parameter.

You can put any values in any parameter you want, however to get the most value out of ClickMagick Campaigns, we highly recommend that you do maintain consistency across all of your promotion channels (keep the same Campaign or ad name for example) so that you can easily sort by exact traffic source, campaign name, ad, etc.. once you start generating traffic across different sources.
 


Step 2 – Add Your Campaign URL Into Snapchat

Click on the “Copy URL” button to copy your UTM-encoded link to the clipboard

  

  
Now, simply paste that URL into your Snapchat ad:
 
 


That’s all you need to do to set up tracking with Campaigns. Really!



If you are direct-linking and have to use tracking links to track your Snapchat ads, this article will teach you how to properly do that.

If you don’t know how to create a tracking link, check out this article first as that’s the first thing you have to do:

How do I set up a very basic tracking link?

 
Next, create your ad in Snapchat Ads and follow these four simple steps:


Step 1 – Set Up Your Custom Tracking Domain

The first thing you have to do to promote any of your links on Snapchat is to set up your custom tracking domain.

You can do that within a few minutes by following this article if you haven’t done so already:

How do I set up a secure custom tracking domain?
 

Step 2 – Enter Your Snapchat Website URL

Next, copy your tracking link in ClickMagick:

 
 

And paste it in the “Website URL” field in your Snapchat ad:
 
 
 

Step 3 – Add Tracking Tokens to Your Link

Now that you set everything up, you are ready to start sending traffic to your offer and seeing the clicks in ClickMagick.

However you likely want to also add tokens to your link so that you can get some more information from each click to optimize for your conversions.

For example, if you want to use the Snapchat {{campaign.name}} and {{adSet.name}} tokens, you would add them to the end of your link following by a “?”, like this:
  
 
 
 
You can add up to five UTM parameters to the end of your link. For a complete list of the UTM parameters you can use, take a look at this article:

What data or tokens can I pass to the URLs I promote?


 And for a complete list of Snapchat ad tokens you can use the chart below:
 
{{ad.id}}
the ID of the ad that generated the click
{{adSet.id}}
the ID of the ad set that generated the click
{{campaign.id}}
the ID of the campaign that generated the click
{{creative.name}}
the name of the ad that generated the click
{{adSet.name}}
the name of the ad set that generated the click
{{campaign.name}}
the name of the campaign that generated the click
{{creative.headline}} 
the headline of the ad that generated the click



Step 4 – Gather Data and Optimize for Results

After you run some traffic to your ad, you can see all the values for the tokens that you used that resulted in the clicks (and hopefully sales).

To do that, go back to your ClickMagick tracking link you are using in Snapchat, click on the Report Icon and select “Sub-ID Stats”:
 
 


You will see a report with Sub-ID data that generated you the clicks and conversions if you had any.
 
 


In our case, we used the {{campaign.name}} token as the first Sub-ID, and the {{adSet.name}} token as the second Sub-ID, so we see them pre-populate here automatically under the “Sub-ID 1” and “Sub-ID 2” columns based on the data that Snapchat sends us.
 
Note: When viewing your Sub-ID Stats only the first two Sub-IDs are shown. If you used more than two Sub-IDs, you will have to click on Download CSV to view the rest of your Sub-ID stats.


That is all and you have successfully set up tracking with Snapchat Ads using ClickMagick!

Article 358 Last updated: 11/30/2020 2:19:00 PM
https://www.clickmagick.com/kb/?article=358