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How do I track an upsell sale in Campaigns?

With the most common set up this is really easy to do. In this example we will assume that your users end up on the same final “thank you” page whether they purchase the upsell or not.

If you have a different funnel flow and need help please don’t hesitate to contact us.

Step 1 – Add the sales Conversion Tracking Code to your final “thank you” page, and specify the amount of just the original purchase in this code. For example if your primary offer is $100, you should have cmc_amt: '100', in your website code for this page.

Step 2 – In the URL that you use to redirect people who DO take the upsell to this final “thank you” page, you’ll simply want to add the optional cmc_amt parameter in the URL, which will override the amount specified in the website code. So for example if the thank you page URL is:

… when users do purchase your additional $500 upsell – for a total of $600 – you’ll want to send them to this URL:

Once you set this up, users who purchase your primary offer but not your upsell will generate $100 in revenue, and users who also purchase the $500 upsell will generate $600 in revenue.

Article 465 Last updated: 03/17/2021 5:21:08 PM