How do I track the performance of emails I send to my list?
When it comes to conversion tracking, or tracking other key metrics in your business, Campaigns is the way to go. But you can also use Tracking Links to track your emails. Select one below and we’ll show you how ...
If you’re currently tracking your ads or your funnel using only tracking links, or you want to track your emails using only tracking links for any other reason, that’s easy to do as well.
There are a couple of ways to track your messages, depending in part on personal preference and in part on how detailed you want to be. For example, do you just want to know how each message performs, or do you want to know how every separate link in every single message performs?
There are two approaches to tracking email messages and we’ll get into them in this article. You might also use both approaches and aren’t limited to just one.
Approach #1 – Create a Separate Tracking Link for Each Action
Creating a separate tracking link for every link in every message is pretty straightforward.
You can manually create a new tracking link for every new link in your message, or you can just create a link and then duplicate it several times over (as many times as necessary) until you have all the links that you need.
Just make sure to set a name for each of the tracking links you create so that you can easily reference them later on.
To clone a link, simply click on “Clone Link” in the Edit menu to the right of any link.
Approach #2 – Use Sub-IDs to Track Which Link was Clicked
If you don’t know what Sub-IDs are, make sure to take a quick read through this article first:
When you’re tracking email messages, the most important information is which message generated the click and which specific call-to-action link within that message your reader clicked on.
Let’s see how you would set this up using Sub-IDs ...
First, create a tracking link that you’ll use for your email messages. Let’s arbitrarily use a …/linkSlug with the name emails:
Now that you have a tracking link to your offer, you can use it in all of your email messages by using a Sub-ID that reminds you of your email’s subject line, and a second Sub-ID to identify which call-to-action (CTA) link in the message got the click.
Let’s assume that the first message in your pre-written series of messages has the subject line, “Welcome to my Newsletter about Mason Bees!” and you’ve included two links to your offer page in the body of the message. You could then create those two CTA links using Sub-IDs like this:
Your third message might be, “Mason Bees are easy to raise” and have a single call-to-action:
With those Sub-IDs in your messages, you can easily track which messages get the most click-throughs to your offer and which specific call-to-action links get the most clicks.
By reviewing your stats, you might find that a certain lead-in paragraph to a link generates a lot of clicks so you could re-use that in future messages (and rewrite existing messages). Or maybe you find that people consistently click on the 3rd or 4th link in your messages. That might tell you to always include at least 3 calls-to-action in your messages …
If you’re not interested in tracking your result right down to the specific link that was clicked, you can leave the second Sub-ID off and simply track by which message got the click.
The best part of all of this is that you only need to create one tracking link ...
Note: If you use this technique, only the first click to the link from any reader will be considered “unique.” In other words, if you’re sending out a daily message to your list and a reader clicks a call-to-action link in your first message, you’ll see a Total Click and Unique Click recorded for that reader. But from then on, for all future messages that use the same link, any clicks by that same reader will only show up in the Total Clicks column.
This will dramatically change your ACR, ECR, and SCR values, as well as other values that are computed using the UC count, so if these values are important to your analysis, you should use separate tracking links.
Caution: Be careful that you only use valid Sub-ID characters when creating your Sub-IDs. If you include an invalid character, your links will break. An easy solution is to simply stick with letters, numbers, and dashes—and absolutely NO spaces. For a full list of valid Sub-ID characters, see the note at the end of this article:
To review your stats, click on the Report icon to the right of the tracking link and choose the “Sub-ID Stats” option. That will show you the individual stats for each of your links.
If you have many messages and links, you might find it easier to analyze your data in a spreadsheet. To do that, you can download all of your click data into a CSV file that you can open in any spreadsheet program. Here are the instructions to download your click data: