Cross-device tracking is an excellent way for you to keep track of potential customers that sign up to your list on one device, but then make the purchase another time on another browser and device.

If you rely on email followups to drive your sales cycle, then setting up cross-device tracking is critical to getting the most accurate stats possible in order to scale your traffic and optimize your business.

Cross-device tracking is available only on Campaigns.

Consider the following scenario – a user clicks your Campaigns link and opts-in to your list on their mobile device, then a week later they receive an email from you on their desktop computer, click a link in the email and make a purchase.

Without cross-device tracking they would be treated as a new user, since they originally clicked your ad on their mobile device, and there would be no way to attribute that sale to the ad that generated the customer.

Setting up cross-device tracking with Campaigns is fairly simple and just requires that you follow the five steps we have outlined below. 
 
 

Step 1 – Set Up Your ClickMagick Campaign

The first step when setting up ClickMagick Campaigns cross-device tracking is to… create the actual Campaign.

So if you haven't already, take a look at this article and get set up first before proceeding:

How do I get started with ClickMagick?


The most important thing to do here is to add the ClickMagick conversion tracking code to all the pages you control.


Step 2 – Create a Custom Form Field

First, you have to create a custom form field in your autoresponder to store a visitor's unique visitor ID in.


 
 




 
If your autoresponder isn’t listed above, just search for “How to create a custom form field” in the autoresponder knowledge base or contact their support.


Step 3 – Create the Custom Form

Now that you’ve created the custom field, you’re ready to create the actual form that will contain it.








 
This step is the most important and technical part of cross-device tracking, so if you’re not able to find “How to create a plain HTML form" in the autoresponder knowledge base, reach out to their support.

When adding the “Thank You page URL”, you might be doing one of three things:
 

1.

If you’re taking people to a page with the Campaigns conversion tracking code on it, then simply enter the URL of that page as the “Thank You page URL”.

 

2.

If you’re taking people straight to the affiliate offer that you have no control over using the raw affiliate link, simply add the parameter used by the network with [cmc_vid] added to the end of it. For example if your ClickBank affiliate link is: https://youraffiliatelink.clickbank.net Then your updated URL that you would enter as the “Thank You page URL” would be: https://youraffiliatelink.clickbank.net/?tid=[cmc_vid]

 

3.

If you’re taking people straight to the affiliate offer that you have no control over using a tracking link, then simply enter your tracking link, but add the network parameter and [clickid] to the end of the primary URL. So if your ClickBank affiliate link looks like: https://youraffiliatelink.clickbank.net Then you would add the Click ID to the end of this link using the ClickBank tid parameter, so your updated primary URL would look like: https://youraffiliatelink.clickbank.net/?tid=[clickid]  And the tracking link that you would enter as your “Thank You page URL” would look like: https://link-domain.com/special-offer/

Step 4 – Add the Custom Form to Your Page Builder

Now that you created your custom form, you need to paste it into your landing page/funnel builder.

Note that some landing page/funnel builders already have a built-in autoresponder integration, while with others, we need to use our custom HTML form. So if you see an existing integration in one of the videos below, and you don’t know how to set it up, simply type in “How to integrate [my autoresponder] with [my landing page builder]” into either knowledge base and you should be able to set it up in a few minutes.









If your page builder isn’t listed above, just search their knowledge base or contact their support and ask “How to add a custom HTML form”. The solution will be to either use the built-in API, use an HTML widget, or integrate using a third-party app called Zapier.
 

Step 5 – Use this custom field when sending out emails

Now that you’ve created the form, you’re ready to start collecting emails and sending out autoresponders!
 
 

Every new subscriber should get a number assigned to them for the new custom field you created. You need to be able to populate this field when sending out emails so that the number can be traced back to the tracking link that was clicked on to properly attribute the sale.








Congratulations!

You have successfully set up cross-device tracking. Now ClickMagick can track your users across any and all devices that they use, your stats will be as accurate as possible, and you’ll make more money.

Article 490 Last updated: 09/14/2021 3:05:28 PM
https://www.clickmagick.com/kb/?article=490