Why am I seeing “Tracking call unsuccessful” in Microsoft Ads?
First of all, if you are seeing this error, don’t worry – as long as you followed the instructions we provided on setting up tracking for Microsoft Ads, this won't affect your tracking at all. Also note that this is also an error on the Microsoft Ads side and they said they are working on getting it fixed.
So first, just double check that you set up your tracking correctly as per this article:
Now the reason why you are getting the “Tracking call unsuccessful” error is because Microsoft is automatically adding a “&gb=1” query to the end of your tracking link, whether you have an existing query string or not. This causes issues and results in your tracking link not working IF this link was actually used by Microsoft.
However Parallel tracking is not yet fully out, so even though you are seeing this query added to the end of your link, it’s not actually being used.
When Parallel tracking does come out though, you would be able to deselect this option in Microsoft Ads and not have this additional query token added to the end of your link.
If you need to add more tokens to your link, simply add an ampersand to the end of your link, followed by the parameter and then the token in the squiggly brackets. You can add a maximum of five UTM parameters, and If you wanted to add all five of them for example, at the end of your link like this: