“Landing Page” is a somewhat generic term that means the first page of your funnel. A landing page could be an email opt-in page, it could be a video sales page, or any other type of page. The key point is that it’s the first page your visitor sees after they click on your traffic link.
If you’re using ClickMagick Campaigns to track your pay-per-click ads, you need to pass industry-standard UTM values in the link to your landing page or your clicks won’t be recorded. You can learn all about UTM values and how to use them with Campaigns in this article: