Knowledge Base      


Why don’t my Campaigns stats match [something else]?


The first and most important thing to understand is that your ClickMagick stats are ridiculously accurate – unlike the stats you see in your ad networks and most other marketing apps you use.

And the fact that ClickMagick won’t always match up with these other apps is actually a good thing – because it means that ClickMagick is revealing your actual, statistically significant, and actionable stats.

Tracking is our only business. And our founder created one of the first click trackers for online direct response marketers all the way back in 1995, so we have more “in the trenches” experience than just about anyone.

We’ve processed and analyzed billions of clicks, we’ve worked tirelessly for the past 8 years to make ClickMagick as accurate as possible, and there’s literally nothing more accurate than ClickMagick once set up correctly.

With that being said, here are the common reasons for stats “discrepancies” …




Reason #1 – You’ve just started using ClickMagick

If you’ve just recently started using ClickMagick, your stats are not going to match the other marketing apps you’re already using due to all the prospects already in your funnel prior to your starting to use ClickMagick.

Learn more


Reason #2 – There’s a problem with your Tracking Code

Obviously your ClickMagick Tracking Code needs to be “installed” correctly to get accurate stats, so if it seems like things are “missing” in ClickMagick you’ll want to start here.

Learn more


Reason #3 – Ad networks and other marketing apps do not provide accurate stats

You absolutely cannot rely on the stats provided by ad platforms or most of the other marketing apps you use.

It just doesn’t work, because individually they simply don’t have all the data points necessary to generate accurate stats. They only know what users do on their own platform, whereas ClickMagick tracks everything.

Learn more


Reason #4 – Different time periods, often due to time zone differences

To accurately compare two different sets of stats, you first have to make sure that you're looking at the exact same time period on both sides. Comparing apples to apples as they say.

Learn more


Reason #5 – You have “leaks” in your tracking, or other untracked traffic

ClickMagick Campaigns can only track visitors who arrive at your site via a proper UTM-powered link, including at a minimum, valid utm_source, utm_medium and utm_campaign values.

Anything else will be tagged as “organic” and not tracked the same as your paid ads.

Learn more


Reason #6 – Differences in counting “unique” clicks

The biggest issue here is that the major ad networks don’t publicly share how they determine a “unique” ad click, so it’s unlikely that the number of unique clicks shown in ClickMagick will exactly match your ad network.

Learn more


Reason #7 – You're receiving fraudulent or “fake” clicks

This is unlikely with the major ad platforms, but there’s quite a bit of fraudulent traffic being bought and sold on some of the smaller ad networks, some of the CPV/PPV ad networks, and most certainly when it comes to “solo ads.”

These fake clicks are normally counted as real clicks by “dumb” platforms that can’t tell the difference, whereas they are separated from your real clicks by “smart” platforms like ClickMagick, if they can be tracked at all.

Learn more


Reason #8 – Bots “clicking” your ads and links

The main issue is that many bots do not follow redirects, so a bot may “click” on your ad or other promotional link, but not follow the redirect to your landing page the way a normal browser would so you never see the click.

Learn more


Reason #9 – Prospects and customers repeatedly clicking on your paid ads

Rather than use bookmarks, many Internet users simply Google your product or brand name and click whatever shows up at the top when they want to get back to your site.

Usually this is going to be your paid ad, and when they click it repeatedly over time, your ad network counts these as unique clicks and charge you over and over and over again.

Learn more


Reason #10 – Existing customers landing on a page with the sales conversion code

In addition to causing click discrepancies (and wasting your money), this can also cause issues with sales tracking if you don’t have a traditional Thank You page to install the Campaigns Conversion Tracking Code on.

Learn more


Here’s what to do if you still can’t figure it out ...

First off, know that minor discrepancies are actually to be expected for many of the reasons discussed above.

And remember – you shouldn’t think of ClickMagick as a raw “click tracker.” The purpose of ClickMagick is to provide you with statistically significant and actionable stats that will help you to optimize your marketing …

… and it really doesn’t matter if Facebook reports 1,002 raw ad clicks and ClickMagick reports 982 unique visitors.

For the purpose of optimizing your marketing like we just mentioned, the numbers that ClickMagick provide are always going to be “correct” and infinitely more useful than the numbers you see in other platforms.

With that being said, if you have a large discrepancy that you just can’t figure out, or you have any questions, don’t hesitate to reach out any time and we’ll be happy to help!


Reason #1 – You’ve just started using ClickMagick

If you’ve just recently started using ClickMagick, your stats are not going to match the other marketing apps you’re already using due to all the prospects already in your funnel prior to your starting to use ClickMagick.

Learn more


Reason #2 – There’s a problem with your Tracking Code

Obviously your ClickMagick Tracking Code needs to be “installed” correctly to get accurate stats, so if it seems like things are “missing” in ClickMagick you’ll want to start here.

Learn more


Reason #3 – Ad networks and other marketing apps do not provide accurate stats

You absolutely cannot rely on the stats provided by ad platforms or most of the other marketing apps you use.

It just doesn’t work, because individually they simply don’t have all the data points necessary to generate accurate stats. They only know what users do on their own platform, whereas ClickMagick tracks everything.

Learn more


Reason #4 – Different time periods, often due to time zone differences

To accurately compare two different sets of stats, you first have to make sure that you're looking at the exact same time period on both sides. Comparing apples to apples as they say.

Learn more


Reason #5 – You have “leaks” in your tracking, or other untracked traffic

With Tracking Links, ClickMagick can only track people who click on one of your Tracking Links. So your Tracking Link stats aren’t going to show clicks or conversions for any visitors who didn’t click one of your Tracking Links.

Learn more


Reason #6 – Differences in counting “unique” clicks

The biggest issue here is that most traffic sources don’t publicly share how they determine a “unique” click, so it’s unlikely that the number of unique clicks shown in ClickMagick will exactly match your traffic source.

Learn more


Reason #7 – You're receiving fraudulent or “fake” clicks

This is unlikely with the major ad platforms, but there’s quite a bit of fraudulent traffic being bought and sold on some of the smaller ad networks, some of the CPV/PPV ad networks, and most certainly when it comes to “solo ads.”

These fake clicks are normally counted as real clicks by “dumb” platforms that can’t tell the difference, whereas they are separated from your real clicks by “smart” platforms like ClickMagick, if they can be tracked at all.

Learn more


Reason #8 – Bots “clicking” your ads and links

The main issue is that many bots do not follow redirects, so a bot may “click” on a Tracking Link or Rotator, but not follow the redirect to the actual landing page the way a normal browser would.

Learn more


Reason #9 – Flagged clicks are not included in your ClickMagick click counts

By default, ClickMagick detects and separates clicks from bots, search engine spiders, anti-virus programs, ad networks, and other automated processes that send clicks to your links but aren't real clicks from real users.

Learn more


Reason #10 – Different click filtering or blocking settings

ClickMagick Tracking Links and Rotators allow you to Flag or Block bots and other automated clicks, and this can be a big cause of discrepancies between two ClickMagick users if these settings are different.

Learn more


Reason #11 – Clicks from “bulk traffic” sites blocked by ClickMagick

ClickMagick Tracking Links and Rotators automatically block clicks from many "bulk traffic" sites, so if this type of traffic is sent to a ClickMagick Tracking Link or Rotator it will not be processed and a "discrepancy" could arise.

Learn more


Reason #12 – Someone has reset a Tracking Link or Rotator

When people reset Tracking Links and Rotators – which is generally not recommended – you can run in to all sorts of problems and discrepancies when it comes to unique clicks vs. non-unique clicks.

Remember …

Learn more


Here’s what to do if you still can’t figure it out ...

First off, know that minor discrepancies are actually to be expected for many of the reasons discussed above.

And remember – you shouldn’t think of ClickMagick as a raw “click tracker.” The purpose of ClickMagick is to provide you with statistically significant and actionable stats that will help you to optimize your marketing …

… and it really doesn’t matter if app X reports 1,002 raw clicks and ClickMagick reports 982 unique visitors.

For the purpose of optimizing your marketing like we just mentioned, the numbers that ClickMagick provide are always going to be “correct” and infinitely more useful than the numbers you see in other platforms.

With that being said, if you have a large discrepancy that you just can’t figure out we’ll be happy to take a look and see if we spot anything you may have missed. But please understand the following when you do …

1. In order for us to help, we need you to please detail everything that you’ve already looked at and considered, and what you’ve done to try to figure things out on your own. Without that info we wouldn’t even know where to start.

2. We don’t have the resources to spend hours and hours figuring out any one users’ stats discrepancy, nor do we guarantee that we’ll always be able to figure out the issue – because sometimes it’s just impossible, for example if someone is using sophisticated methods to generate fake clicks to your site.

3. We can’t help you with “solo ads” stats discrepancies. To learn more about that, please see this article:

Can you figure out my “solo ad” discrepancies?

Article 619 Last updated: 01/04/2022 9:39:08 AM
https://www.clickmagick.com/kb/?article=619