Knowledge Base      


How do I send conversion data to RevContent?


You can send your conversion data (such as sales) to your native ad platform by setting up a custom postback. This will just takes a few steps, and will allow you to send your conversion data back to the network so that you can optimize your marketing.

Select the ad network you are working with to learn more.
 
 

While RevContent doesn’t give you a Postback URL to track conversions, it gives you a unique tracking pixel for each campaign you run, and that can be used to track your conversions. Instead of using your complete pixel code, you’ll just use the URL in the code.

Here’s how to set it up:

 



 
1.    Set up your landing page to use Campaigns by making sure you have your Click Tracking Code on your landing page.
 
2.    Set up your UTM powered URL that you will use in RevContent and then set it as the URL to send traffic to.

You can use RevContent’s tracking tokens in your UTM powererd URL shown below:

 
{adv_targets}
identifies the Topic where click came from
{boost_id}
numerical identifier of the campaign clicked on
{content_id}
numerical identifier of the content clicked on
{city}
city of the user clicking on the content
{state}
state of the user clicking on the content
{country}
country of the user clicking on the content
{widget_id}
numerical identifier of the widget the click occurred on
Others Click here for RevContent's full set of parameters
  
  
3.    In your RevContent account, create a conversion pixel by clicking the +Create Conversion Pixel button in Revcontent’s campaign setup.
 

 

 

Then, enter a name for your conversion pixel, and click on ‘Create Conversion Pixel’.

This will give you the pixel code that looks something like this:

<img src="https://trends.revcontent.com/conv.php?t=OGeFlrdKqCdOV8DberGcCHchMZIcixcvb" />

You would only need the URL, which is:

https://trends.revcontent.com/conv.php?t=OGeFlrdKqCdOV8DberGcCHchMZIcixcvb
 
4.    Open the Custom Postbacks tool by clicking on Custom Postbacks in the Tools menu and choose Campaigns then select the Project, utm_source and utm_campaign from the drop-down menu. Next, choose the Conversion Type, and select Sale.

Set the Postback URL to:

https://trends.revcontent.com/conv.php?t=OGeFlrdKqCdOV8DberGcCHchMZIcixcvb
 
 
Caution: The URL will change for each RevContent campaign that you set up.
 
     
5.    Click on Add Custom Postback.





 
1.    Set up our ClickMagick tracking link that you’ll use on RevContent.
 
2.    Set up your campaign and ad in RevContent, and then set this as the URL to send traffic to:

https://www.clkmg.com/[USERNAME]/yourlinkslug
 
3.    In your RevContent account, create a conversion pixel by clicking the +Create Conversion Pixel button in Revcontent’s campaign setup.
 

 

 

Then, enter a name for your conversion pixel, and click on ‘Create Conversion Pixel’.

This will give you the pixel code that looks something like this:

<img src="https://trends.revcontent.com/conv.php?t=OGeFlrdKqCdOV8DberGcCHchMZIcixcvb" />

You would only need the URL, which is:

https://trends.revcontent.com/conv.php?t=OGeFlrdKqCdOV8DberGcCHchMZIcixcvb
 
4.    Open the Custom Postbacks tool by clicking on Custom Postbacks in the Tools menu and choose your tracking link that you created from the Which Link? drop-down. Next, choose the Conversion Type, and select Sale.

Set the Postback URL to:

https://trends.revcontent.com/conv.php?t=OGeFlrdKqCdOV8DberGcCHchMZIcixcvb
 
 
Caution: The URL will change for each RevContent campaign that you set up.
 
     
5.    Click on Add Custom Postback.



Taboola supports Postback URL tracking, so you can send back conversion data to Taboola.

Here’s how to set it up:



  
1.    Set up your landing page that you’ll use with Taboola.
 
2.    Set up your campaign and ad in Taboola, and then send traffic to the URL ending with UTM parameters:

https://example.com?utm_source=taboola&utm_medium=native&utm_campaign=example&utm_term={click_id}

{click_id} is the unique Taboola token that ClickMagick will send back to them in the Postback.
 
Note: You can use any combination of UTM parameters you want, but you must make one of them use the Taboola token mentioned above.
 
3.    Open the Custom Postbacks tool by clicking on “Custom Postbacks” in the Tools menu, select Campaigns and choose the Project, utm_source, utm_campaign in the titled drop-downs. Next, choose the “Conversion Type.”

Set the Postback URL to:
 
https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id=[utm_term]&partner-name=taboola-account-id

 
Caution: Be sure to replace taboola-account-id with your Taboola account ID. Your account ID is a 7-digit number that can be found in the URL when you log in to your Backstage account. For example, if you login and see https://backstage.taboola.com/backstage/1234567/, 1234567 is your account ID.
 
   
4.    Click on Add Custom Postback.





 
1.    Set up our ClickMagick tracking link that you’ll use with Taboola.
 
2.    Set up your campaign and ad in Taboola, and then send traffic to this URL:

https://www.clkmg.com/[USERNAME]/yourlinkslug/{click_id}

{click_id} is the unique Taboola token that ClickMagick will send back to them in the Postback.
 
3.    Open the Custom Postbacks tool by clicking on “Custom Postbacks” in the Tools menu and choose the tracking link that you created from the “Which Link?” drop-down. Next, choose the “Conversion Type.”

Set the Postback URL to:
 
https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id=[s1]&partner-name=taboola-account-id

 
Caution: Be sure to replace taboola-account-id with your Taboola account ID. Your account ID is a 7-digit number that can be found in the URL when you log in to your Backstage account. For example, if you login and see https://backstage.taboola.com/backstage/1234567/, 1234567 is your account ID.
 
   
4.    Click on Add Custom Postback.




Setting up MGID with ClickMagick is fairly straightforward using ClickMagick’s “Custom Postback” feature. Here’s a diagram of what a typical setup would look like:


   
 

From this diagram, you can see that traffic is sent from MGID through a ClickMagick tracking link and then on to a sales funnel. If the visitor makes a purchase and lands on the Thank You page, a conversion is recorded with ClickMagick using either a Sales Postback or a Sales tracking pixel. ClickMagick then forwards the conversion on to MGID using a Custom Postback.

In this walkthrough, we’ll cover the steps for setting up the Custom Postback from ClickMagick to MGID.

 
Note: If you were looking for how to set up the Postback URL from the Thank You page back to ClickMagick, that is a very different setup process that you can read about here:

Can ClickMagick send a Postback to another service?
 





To set up a Custom Postback between MGID and ClickMagick, you first need to set up MGID so that it can receive a ClickMagick Custom Postback, and then you need to set up the actual Custom Postback within ClickMagick.

First, let’s set up the MGID part. It takes just a few steps once you’ve already set up your campaign. If you haven’t already set up an MGID campaign, do that first and make that sure it works.

Now let’s add ClickMagick tracking to your campaign:
 
1.    Open your campaign settings by clicking on the “gear” icon to the right of your campaign in the campaign list.

Next, scroll down to the “Conversion Sensors” section. For reference, the next 3 steps are numbered in this screenshot:
 
 

 
2.   Make sure that “MGID CONVERSION TRACKING” is set to ON.
 
 
3.   For the “Goal Type”, select “POSTBACK”. You will be asked to set a value. Enter this:

click_id={click_id}

Click “OK”.
 
 
4.   In the box where it says “Event name”, enter something unique that relates to this campaign in some way. For example, if you’re selling golf clubs, you might use “golfclubs”. If that’s not unique enough, add some random numbers on the end such as “golfclubs82573”. Use only letters and numbers and be extra careful to not use any spaces in this name.

Write down or copy exactly what you just entered in the “Event name” field. You will need this in just a minute when you set up your Custom Postback in ClickMagick.
 
 
5.   Double-check all your settings and click the Save button.
 

That’s it for MGID!

Now let’s set up the Custom Postback in ClickMagick:
 
 
1.    Create a UTM Powered link for your landing page you’d like to promote.

You want the utm_content to be {click_id}

It should look something like this:

https://example.com/?utm_source=mgid&utm_medium=native&utm_campaign=example&utm_content={click_id}
 
Note: You can use any combination of UTM parameters you want, but you must make one of them use the MGID token mentioned above.


If you need help with this step, follow the instructions here:

How do I get started with Campaigns?
 
 
2.   Next, create the Custom Postback using the Custom Postbacks tool in the Tools menu which you can find at the top of any page.

Click on “Campaigns” and choose the Project, utm_source, utm_campaign in the titled drop-downs.
 Choose Sales as the Conversion Type, and set the Postback URL to:

https://a.mgid.com/postback?c=[utm_content]&r=[cmc_amt]&e=youreventname


Be sure to replace youreventname with the “Event name” you created a moment ago in MGID. For example, if you used “golfclubs82573”, your link would look like this:

https://a.mgid.com/postback?c=[utm_content]&r=[cmc_amt]&e=golfclubs82573
 
 
3.   Double-check your settings and click on Add Custom Postback button.
 

With this setup, whenever anybody clicks on an MGID ad and a sale is made, the sale will be recorded in Campaigns and then ClickMagick will report the sale back to MGID.





To set up a Custom Postback between MGID and ClickMagick, you first need to set up MGID so that it can receive a ClickMagick Custom Postback, and then you need to set up the actual Custom Postback within ClickMagick.

First, let’s set up the MGID part. It takes just a few steps once you’ve already set up your campaign. If you haven’t already set up an MGID campaign, do that first and make that sure it works.

Now let’s add ClickMagick tracking to your campaign:
 
1.    Open your campaign settings by clicking on the “gear” icon to the right of your campaign in the campaign list.

Next, scroll down to the “Conversion Sensors” section. For reference, the next 3 steps are numbered in this screenshot:
 
 

 
2.   Make sure that “MGID CONVERSION TRACKING” is set to ON.
 
 
3.   For the “Goal Type”, select “POSTBACK”. You will be asked to set a value. Enter this:

click_id={click_id}

Click “OK”.
 
 
4.   In the box where it says “Event name”, enter something unique that relates to this campaign in some way. For example, if you’re selling golf clubs, you might use “golfclubs”. If that’s not unique enough, add some random numbers on the end such as “golfclubs82573”. Use only letters and numbers and be extra careful to not use any spaces in this name.

Write down or copy exactly what you just entered in the “Event name” field. You will need this in just a minute when you set up your Custom Postback in ClickMagick.
 
 
5.   Double-check all your settings and click the Save button.
 

That’s it for MGID!

Now let’s set up the Custom Postback in ClickMagick:
 
 
1.    Create a new tracking link and set the Primary URL to the offer you’d like to promote. If you need help with this step, follow the instructions here:

How do I set up a basic tracking link?
 
 
2.   Next, create the Custom Postback using the Custom Postbacks tool in the Tools menu which you can find at the top of any page.

In the “
Which Link?” drop-down, choose the tracking link that you created in Step 1. Choose Sales as the Conversion Type, and set the Postback URL to:

https://a.mgid.com/postback?c=[s1]&r=[amount]&e=youreventname


Be sure to replace youreventname with the “Event name” you created a moment ago in MGID. For example, if you used “golfclubs82573”, your link would look like this:

https://a.mgid.com/postback?c=[s1]&r=[amount]&e=golfclubs82573
 
 
3.   Double-check your settings and click on Add Custom Postback button.
 
 
4.   The final step is to taking your tracking link from Step 1 and inserting it into the ad you created in MGID. In other words, instead of having the ad point directly to the product or service that you’re promoting, you would point it to the tracking link you created in Step 1. 

Also, so that everything works correctly, you need to pass an MGID “click ID” to the tracking link. You do that by adding /{click_id} to the end of tracking link. For example, suppose your tracking link for golf clubs looked like this:

https://www.clkmg.com/[USERNAME]/golfclubs

You would then add /{click_id} to the end of it, like this:

https://www.clkmg.com/[USERNAME]/golfclubs/{click_id}

When you use your tracking link in MGID, MGID will automatically replace the {click_id} token with a unique value that ClickMagick will send back to MGID in the Custom Postback.


With this setup, whenever anybody clicks on an MGID ad and a sale is made, the sale will be recorded in your tracking link and then ClickMagick will report the sale back to MGID.



Outbrain supports Postback URL tracking, so you can send back conversion data to Outbrain.

Here’s how to set it up:



 
1.    Create a UTM Powered URL using the Campaign URL Builder that you’ll use with Outbrain.
 
 
2.    Set up your campaign and ad in Outbrain then add your UTM Powered URL to the URL section of your campaign. You can find this setting by clicking on the Content link right next to the Settings link of the Create Campaign settings:

 



You can add many different URLs to an Outbrain campaign as you’d like.
 
 
3.    Edit your Campaign settings, and scroll down to the Tracking section. In the Tracking Code entry, add the unique click ID token for Outbrain as a UTM Parameter:

utm_content={{ob_click_id}}


Outbrain will automatically add the actual click ID and send it to ClickMagick as a UTM Parameter.

 
 
 
4.    Next, you’ll need to create a “custom postback” for Outbrain using the Custom Postbacks tool in ClickMagick’s Tools menu. In the Project drop-down, choose the name of your project, which will most likely be the domain name you have your Click Tracking Code on. Choose Sales as the Conversion Type, and set the Postback URL to:

https://tr.outbrain.com/unifiedPixel?ob_click_id=[utm_content]
 



Click on Add Custom Postback.

Now, every time a sale is made, ClickMagick will report back to Outbrain that a sale has been made for the tracking link you selected.




 
1.    Create a ClickMagick tracking link that you’ll use with Outbrain. Set the Primary URL of this link to the offer you’d like to promote.
 
 
2.    Set up your campaign and ad in Outbrain then add your tracking link URL to the Add Content section of your campaign. You can find this setting by clicking on the Content link right next to the Settings link of the Create Campaign settings:

 



You can add many different URLs to an Outbrain campaign as you’d like.
 
 
3.    Edit your Campaign settings, and scroll down to the Tracking section. In the Tracking Code entry, add the unique click ID token for Outbrain as a UTM Parameter:

utm_campaign={{ob_click_id}}

Outbrain will automatically add the actual click ID and send it to ClickMagick as a UTM Parameter

 
 
 
4.    Next, you’ll need to create a “custom postback” for Outbrain using the Custom Postbacks tool in ClickMagick’s Tools menu. In the Tracking Link drop-down, choose the tracking link that you created in step 1. Choose Sales as the Conversion Type, and set the Postback URL to:

https://tr.outbrain.com/Unifiedpixel?ob_click_id=[s1]
 



Click on Add Custom Postback.

Now, every time a sale is made, ClickMagick will report back to Outbrain that a sale has been made for the tracking link you selected.



RTX supports Postback URL tracking, so you can send conversion data back to them.

Here's how to set it up:



 
1. Create your RTX Postback URL

To do this, scroll down until you see "Pixels & Tracking" and where it says "Pixel Assignment" and create a new pixel.

 

 
Select an Event Type and save the pixel.

Now you should see a new button that says "Install Your Pixel"

 

 
Click on the button and select "Server to Server" and copy your Postback URL to the clipboard:

 

 
It should look something like this:

https://cn.rtclx.com/conv/?v=NDU1MzBjOTUxODI2OGUyNTRiOTNjM2ViZTE1M2QyZmY6NDM3ODM%3D&p=6899&r=&b=<click_id>

2. Add the Postback URL as a Custom Postback
    
Edit the Postback URL, so that it passes the [cmc_amt] as well as the {click_id} that you will use in a UTM Parameter.
    
Will look something like this:
    
https://cn.rtclx.com/conv/?v=NDU1MzBjOTUxODI2OGUyNTRiOTNjM2ViZTE1M2QyZmY6NDM3ODM%3D&p=6899&r=[cmc_amt]&b=[utm_term]
    
Note: In the above case, the {click_id} from RTX is going to be passed in the utm_term parameter. But you can use any UTM parameter you want, just be sure you use the correct token.

    
Take the Postback URL you just created and head to Custom Postbacks from the Tools Menu.
    
Select Campaigns, the Project, Conversion Type and add the custom postback:
    
 

     
3. Create your UTM Powered Link to use in your RTX ads.
    
You want the utm_term to be {click_id}    

It should be something like this:
 
 

 
https://example.com?utm_source=rtx&utm_medium=push&utm_campaign=example&utm_term={click_id}
    
With this setup, whenever anybody clicks on an RTX ad and a sale is made, the sale will be recorded in Campaigns and then ClickMagick will report the sale back to RTX Platform.


Due to the type of traffic you will receive when using RTX Platform, we suggest not using ClickMagick tracking links.

You’ll want to use ClickMagick Campaigns instead.

For more information on the types of traffic sources not allowed on ClickMagick, please see this article:

What traffic sources can’t I track with ClickMagick?

 


Article 643 Last updated: 10/04/2021 4:36:36 PM
https://www.clickmagick.com/kb/?article=643