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How do I send conversion data to Outbrain?


Outbrain supports Postback URL tracking, so you can send back conversion data to Outbrain.

Here’s how to set it up



 
1.    Create a UTM Powered URL using the Campaign URL Builder that you’ll use with Outbrain.
 
 
2.    Set up your campaign and ad in Outbrain then add your UTM Powered URL to the URL section of your campaign. You can find this setting by clicking on the Content link right next to the Settings link of the Create Campaign settings:

 



You can add many different URLs to an Outbrain campaign as you’d like.
 
 
3.    Edit your Campaign settings, and scroll down to the Tracking section. In the Tracking Code entry, add the unique click ID token for Outbrain as a UTM Parameter:

utm_content={{ob_click_id}}


Outbrain will automatically add the actual click ID and send it to ClickMagick as a UTM Parameter.

 
 
 
4.    Next, you’ll need to create a “custom postback” for Outbrain using the Custom Postbacks tool in ClickMagick’s Tools menu. In the Project drop-down, choose the name of your project, which will most likely be the domain name you have your Click Tracking Code on. Choose Sales as the Conversion Type, and set the Postback URL to:

https://tr.outbrain.com/unifiedPixel?ob_click_id=[utm_content]
 



Click on Add Custom Postback.




 
1.    Create a ClickMagick tracking link that you’ll use with Outbrain. Set the Primary URL of this link to the offer you’d like to promote.
 
 
2.    Set up your campaign and ad in Outbrain then add your tracking link URL to the Add Content section of your campaign. You can find this setting by clicking on the Content link right next to the Settings link of the Create Campaign settings:

 



You can add many different URLs to an Outbrain campaign as you’d like.
 
 
3.    Edit your Campaign settings, and scroll down to the Tracking section. In the Tracking Code entry, add the unique click ID token for Outbrain as a UTM Parameter:

utm_campaign={{ob_click_id}}

Outbrain will automatically add the actual click ID and send it to ClickMagick as a UTM Parameter

 
 
 
4.    Next, you’ll need to create a “custom postback” for Outbrain using the Custom Postbacks tool in ClickMagick’s Tools menu. In the Tracking Link drop-down, choose the tracking link that you created in step 1. Choose Sales as the Conversion Type, and set the Postback URL to:

https://tr.outbrain.com/Unifiedpixel?ob_click_id=[s1]
 



Click on Add Custom Postback.


Now, every time a sale is made, ClickMagick will report back to Outbrain that a sale has been made for the tracking link you selected.

Article 646 Last updated: 12/06/2020 9:12:46 AM
https://www.clickmagick.com/kb/?article=646