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What’s the deal with Safari, Firefox and Third-Party Cookies?


Third-party browser “cookies” have been one of the primary ways that apps like ClickMagick track Tracking Link conversions for a long time. But the industry is moving away from third-party cookies due to privacy concerns.

Both Safari and Firefox now block third-party cookies in certain situations, which can affect conversion tracking when using Tracking Links, and Chrome is expected to stop supporting them some time in 2022.

You don’t need to understand the technical details, but here’s what you should know …
So in reality this really isn’t a big deal, and it’s nothing you should worry about or waste any time on. The simple fact is that if 1 or 2 out of every 100 conversions isn’t tracked properly, it’s just not going to affect anything.

We will continue to monitor the situation, and we do have a solution ready to go if it becomes a real problem. It will require additional set up on your end, and increase the overall complexity of your tracking a bit, which is why we’re holding off until we see that there’s a real problem that needs to be solved.

We would also like to take this time to remind you that if you have your own website or landing pages, you should really be using ClickMagick Campaigns to track your funnel. Campaigns is our most modern tracking solution, built to stay ahead of this and other browser- and industry changes over the past few years.

Article 679 Last updated: 01/01/2021 7:25:10 AM
https://www.clickmagick.com/kb/?article=679