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Why are some conversions not sent to my ad network?

While ClickMagick’s tracking systems are not affected, iOS 14.5 now prevents the major ad networks like Facebook and Google from tracking users who have indicated that they don’t want to be tracked.

In response to this, Google Ads no longer passes their gclid parameter – their unique click identifier – to your landing page for iOS users who choose not to be tracked.

And the same goes for Facebook and their fbclid parameter, as well as Microsoft Ads and their msclid parameter.

These are the values ClickMagick needs to send your conversions back to the ad networks, so if it’s missing it means we can’t send that conversion back to your ad network.

It wouldn’t do anything anyway, because again, they are prohibited from tracking these users.

So if you’re wondering why your Audience Optimization data doesn’t include all your conversions, this is the reason – whatever is “missing” are iOS users who’ve indicated they don’t want to be tracked.

This has nothing to do with ClickMagick, and ClickMagick will still track these conversions normally – because ClickMagick does not rely on your ad networks’ click IDs for tracking purposes.

The good news is that this doesn’t really affect anything when it comes to your overall ad optimization.

The only negative affect is that, all else being equal, it will take a bit longer for your ad network’s optimization algorithms to reach “peak efficiency” due to having a bit less data than in the past.

Article 715 Last updated: 05/17/2022 10:35:44 AM