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What are the conversion attribution options?


If a visitor clicks multiple tracking links, ClickMagick gives you two options when it comes to attributing conversions. Normally you’ll want to use the “Last Click” setting, which is the default, but there’s another option that might be more appropriate in certain situations …

 
First Click    The “First Click” will attribute conversions to the first tracking link the visitor clicked.

You would use this setting if you have multiple tracking links between your starting tracking link and the page where your pixel fires. Normally with the “Last Click” setting (below), the pixel would record its conversion with the most recent tracking link visited, not the very first tracking link visited.

If you need the conversion recorded with the very first tracking link in your funnel, you would use the “First Click” setting.
 
 
Caution: Be careful using the “First Click” setting. “First” literally means first. If you have multiple funnels that repeat visitors may come through, the “First Click” setting will cause the pixel to attribute its conversion with the very first tracking link your visitor ever clicked on, not necessarily the first tracking link of the specific funnel they came through.
 
 
Last Click   The “Last Click” setting will attribute conversions to the most recent tracking link the user has visited. This is the default setting and is generally what you’ll want to use.

Keep in mind, however, that if you’re using the pixel in the Pixels setting of a tracking link that this setting will report the conversion to the tracking link itself which is generally not what you want.

If you intend to embed the pixel in the Pixels setting of a track link, you’ll want to read this article to make sure the conversion is attributed to the tracking link that you expect it to:
 
What should I know about setting pixels in a tracking or rotator link?



Article 165 Last updated: 05/14/2020 10:55:23 AM
https://www.clickmagick.com/kb/?article=165