Can I use Postback URLs for Actions and Engagements?
Yep. ClickMagick fully supports postback URLs for actions and engagements. The Postback Builder
tool creates Postback URLs for sales, but those URLs can easily be changed to track actions and engagements instead. Here’s how ...
Take a look at this generic Postback URL for a sale. In particular, notice the bolded “/s/” in it:
To turn that Postback URL into an Action Postback URL, simply change the “s” to an “a”:
For an Engagement Postback URL, change the “s” to an “e”:
You cannot use the URLs shown above because the
value must be replaced with the actual token that your network uses. The easiest way to create a correct Postback URL for your network is to use the Postback Builder
tool to create a Sales Postback URL and then change the generated Postback URL to use an “a” or an “e” instead of an “s”, as explained.
If your network is not listed in the Postback Builder
tool, you can manually create your Postback URL by following the instructions here:
How do I track sales using Postback URLs?
Article 274 Last updated: 07/02/2020 7:06:44 PM
Since using Postbacks for Actions or Engagements is rare and used only by experienced marketers, if you find yourself wanting to do this and you’re still pretty new to tracking, it could be that you’re trying to do something “the hard way.” You might want to contact our live chat or Helpdesk
to verify your approach.