The idea behind split testing is pretty simple – rather than show a single page (which may or may not do well), you show different visitors different page variations and watch the results of each page, looking for the variation that produces the best results.
To learn more about the five best practices when split testing, take a look at this article (video included):
The page that performs the best is the “winner” and you would then use it to compare future pages against. In scientific terms, this page is your “control” page. To learn how to set up split testing with the tracking method of your choice, just select the tab below:
This article will show you two methods for doing split testing with Campaigns. The first method is if you’re generating traffic from the major ad networks, and the second method is if you’re generating traffic in some other way.
Setup #1 – If You’re Using a Major Ad Network Like Google or Microsoft Ads
If you’re using Campaigns and you want to run split tests with the major ad networks like Google Ads and Microsoft Ads, your first instinct might be to use the split-test feature of tracking links to dynamically redirect visitors to different landing pages in your website.
Unfortunately, the ad policies for both Google Ads and Microsoft Ads require that the Final URL in your ad match the URL that your visitors land on, which effectively prohibits using tracking links for split-testing.
The compliant way to do split testing with these networks is to use their ad rotation feature. Here’s the basic idea:
Create your ad.
Duplicate the ad in the same ad group, once for each of the different landing pages that you want to split test.
Change the Final URL in each duplicated ad to point at a different landing page, using different utm values so that you can distinguish between the pages in Campaigns.
Use the Google Ad or Microsoft Ad rotation feature to show the different ad variations and allow those tools to optimize based on results.
To learn how to set up the Google Ad and Microsoft Ad rotation settings, read these articles:
Setup #2 – If You’re Generating Traffic In a Way That’s Less Restrictive
If you’re not using a major ad network that imposes restrictions on your links, then you can use the split-test feature of tracking links.
Using a tracking link to do split testing is easy to implement and it automates the entire split-test process. You don’t have to worry about duplicating your ads or deal with any of the Final URL stuff...
Once you’ve created utm-encoded links to each of your test pages, you can have your split test up and running in less than a minute by clicking on the “Tracking Links” tab at the top of this article and following the steps.
ClickMagick makes it easy to set up split tests with your tracking links. It can even automatically end the test once a statistically valid winner has been determined, and divert all your traffic to the winner to maximize the value of every click.
Just follow these simple steps to set up a Split Test:
The primary URL that you enter into this tracking links will be your “control” page and you will use this page as the “main” page to test against other variations.
Step 2 – Set Up Tracking Pixels to Track Conversions
If you want to run a split test so that you can optimize for actions, engagements or sales, then you need to make sure you’ve added tracking pixels to your Thank You page(s). These tracking pixels will record conversions so you’ll know how well each split test page is performing.
For more information on conversion tracking, read this article:
Note: Whenever you add or change a split test URL, the current split test starting date and time will be reset so that a new, statistically-valid winner can be determined using the new set of URLs. You can read more about this here:
Now you are ready to create your split test variations.
Click on the Tools menu to the far right of your tracking link and select the “Split Testing” option.
At the top of the split testing screen, select what you’re trying to optimize for – Actions, Engagements, Sales or Earnings Per Click.
You can also select None if you want to perform the split test manually, in which case ClickMagick will not end the test or redistribute your traffic once a winner is determined.
Next, click on “Add Variation” and enter one or more “Variation” URLs and the percentage of traffic you want to send to each one. These are the additional pages you want to test against your control page.
Technically you can add as many split test URLs as you want, and you can easily add, edit or delete them at any time.
Pro Tip: Unless you get a ton of traffic we STRONGLY recommend you only test one variation page at a time. This is known as a traditional A/B Split Test.
Each additional variation you add requires exponentially more traffic, and if a Split Test never reaches statistical significance because you added too many variations then it was just a waste of time as the data cannot and should not be used to make any decisions or changes.
Step 4 – Analyze Your Results
After you run some traffic to your split test link and gather some data, take a look at this article to learn how to analyze your split test results: