The Fulfillment Mode will send all traffic to the first active URL in the rotator including repeat clicks from the same user – until that URL has received the maximum number of unique clicks (plus bonus) specified.
When we say “all traffic,” we really mean “all traffic that matches the settings for that URL.” For example, if the URL has geotargeting settings for just Tier 1 countries, that URL will not receive any clicks from non-Tier 1 countries.
You would use the Fulfillment Mode when you’re thinking “I want the first order filled, then the second order filled, then the third order filled...”, and so on.
For example: the first time Billy hits your rotator, he’ll see URL #1. The first time Suzie hits your rotator, she’ll see URL #1 as well.
The next time Billy hits your rotator, he’ll see URL #1 again, and he’ll keep landing on URL #1 over and over again until that URL has received the maximum number of unique clicks (plus bonus) specified.
The Spillover Mode will send traffic to each URL in the rotator, one after the other, as repeat users hit your rotator multiple times.
Each unique visitor starts at the top for Spillover rotators.
This is mostly used when selling solo ads as it will result in the most unique clicks and maximize your traffic.
If a user sees ALL the active URLs in a Spillover rotator, the system will send them either to your Backup URL, the Last URL in the rotator, or they will “start over” at the top of the rotator on any additional clicks, depending on what you specify for the “On Finish” setting.
If you’re using the Backup URL for non-T1 clicks you wouldn’t really want active T1 users going there, so one thing you can do is select the “Last URL” option …
… and just make sure that the last URL in your Spillover rotator is a link to a separate marketing funnel so you can show them something new if they continue clicking.
You’ll generally use this mode if you’re selling unique clicks or you’re interested in maximizing the value of each click by ensuring as few non-unique clicks are sent to each URL in your rotator as possible.
For example: the first time Billy hits your rotator he’ll see URL #1. The first time Suzie hits your rotator, she’ll see URL #1 as well.
The next time Billy hits your rotator, he’ll see URL #2, then URL #3, and so on.
What is the Randomize setting for?
When selecting this Spillover mode, you might also see a “Randomize every” setting:
This advanced setting applies to Spillover rotators only, and it does two things – it allows you to distribute clicks relatively evenly to all URLs, while at the same time maximizing the value of each and every click.
Basically what this does is randomly change the order of the URLs at the interval that you specify.
So if you enter 60 minutes, a new active URL will be moved into the top position every hour.
You won’t want to use this if your spillover rotator is set up and used in a way that allows you to fulfill individual solo ad orders as quickly as possible, in the order you’ve arranged them in the rotator …
But in most other setups it’s the ideal way to send a relatively even number of clicks to each URL in your rotator over any specific period of time.
Also, all tracking systems (including ClickMagick) rely on cookies to some degree to help keep track of various things – which means if a user has cookies disabled they may not always be tracked properly.
This isn’t a huge problem because you can barely surf the web these days with cookies turned off …
… but this feature also helps to maximize the value of your clicks in the event that any of your users have cookies disabled, because it helps ensure they’ll see a different URL each time they hit your rotator regardless if they have cookies enabled or not.
The Random mode is just what it sounds like, and it will distribute your clicks in a completely random manner to all active URLs.
Over time this will result in each link receiving roughly the same number of clicks (assuming all the URLs have the same settings), but even or equal distribution cannot be guaranteed with a small number of clicks.
In the same way that you can flip a coin 20 times and get 15 heads and 5 tails, if you send a small number of clicks to a random rotator one or a few URLs could very well receive most of the clicks.
This is normal, and such is the nature of randomness.
For example: the first time Billy hits your rotator he’ll see URL #2. The first time Suzie hits your rotator, she’ll see URL #1.
The next time Billy hits your rotator, he’ll see URL #1, then URL #3 again, and so on, landing on a completely random URL.
The Sequential Mode will send incoming clicks to each rotator URL in order, then when it reaches the bottom it will simply start over again at the top.
This mode does not try to maximize unique clicks the way a Spillover rotator does, so generally speaking you won’t want to use this for solo ads …
However, this is the best mode to use for ad co-ops as it ensures all URLs receive the same number of clicks, assuming that all URLs have the same settings.
For example: the first time Billy hits your rotator he’ll see URL #1. The first time Suzie hits your rotator, she’ll see URL #2.
The next time Billy hits your rotator, he’ll see URL #3, then URL #4 again, and so on, in order.
Keep in mind however that this is not always the case once you start using some of the optional rotator URL settings and options in a sequential rotator.
The way that rotators work, regardless of the type of rotator you choose, is that they always send each click to the next ELIGIBLE rotator URL – which is NOT always the “next” URL in the sequence.
Consider a sequential rotator with three individual rotator URLs:
URL #1 is added to the rotator with no other optional settings URL #2 is added with a Max Daily Clicks setting of 20 URL #3 is added with geotargeting settings that only allow US traffic
As clicks come in to this rotator, the optional settings on URL #2 and URL #3 will cause these URLs to be skipped at times – so each URL will NOT receive the same number of clicks.
For example once URL #2 receives 20 clicks in a day it’s no longer eligible to receive any more clicks, so only URL #1 and URL #3 will be eligible to receive clicks for the rest of that day.
Or imagine that URL #3 is the “next” URL in line to receive a click, but the incoming click is from Canada. URL #3 only allows US traffic so it’s not eligible to receive the click from Canada, so it will be skipped over and the click from Canada will actually go to URL #1.
In short, if you don’t use any optional settings for your individual rotator URLs a sequential rotator will perfectly divide all of the incoming clicks between each rotator URL.
But once you start using some of the optional rotator URL settings this may not also be the case, so please keep this in mind as this will explain any “discrepancies” you see with sequential rotators.
If you want to use geotargeting with sequential rotators, here’s a “workaround” you might want to try. Just follow these steps:
Create a “primary” rotator that receives all of your incoming traffic.
Create a separate rotator for each “group” of URLs, based on their common settings. For example, the US only URLs should all be in one rotator. The Canada URLs should all be in their own rotator, etc.
Place the rotators created in Step 2 above into the “primary” rotator created in Step 1.
Once you do something like this you’ll find that all of your US only URLs all receive the same number of clicks, all your Canada only URLs receive the same number of clicks, etc.
Tip:There is a “weight” setting you can use to tell the system that certain URLs should receive more traffic than others. You would use this setting, for example, if someone buys two shares in your co-op.
Article 28 Last updated: 05/17/2022 11:19:18 AM https://www.clickmagick.com/kb/?article=28