What is the Pixels setting of a tracking link used for?
This would probably be clearer with an example ...
Suppose you have an opt-in page that leads directly to the offer page of an affiliate network. Normally, you would put an action pixel on the page after the email opt-in to record that the opt-in happened. But in this example, you can’t put a pixel on the sales page of the affiliate network because you don’t control that page and can’t edit it.
This is a perfect use for the Pixels setting Instead of firing the pixel once you land on the destination page, you would fire the pixel while the link is redirecting to the destination page.
Just follow these steps:
Create a new tracking link and set the Primary URL to the destination page.
If you’re trying to fire a ClickMagick tracking pixel, create a new tracking pixel using the Pixels setting setting of the tracking link. Just click on the button that says “Add ClickMagick Tracking Pixel” and pixel options will be shown:
Choose what type of pixel you want to use (Action or Engagement), choose a “Reference” value, and click the “Add Pixel” button to add the pixel to the tracking link.
If you have a non-ClickMagick pixels, such as your retargeting pixels, you can simply paste those into the pixel setting. It’s perfectly okay to enter more than one pixel.
Save the tracking link.
You can now direct clicks to the tracking link which will first fire all the pixels and tracking code in the Pixels setting and will then redirect to the original destination page in your Primary URL. Nice and clean!
Caution: Tracking pixels will only fire if the click is sent to your Primary URL or to a split test URL. Pixels will NOT fire if the click is sent to your Backup URL, Mobile URL, or any other re-routed URL.
Note: If you need to pass a click ID through the tracking link, simply pass the click ID as the first Sub-ID to the tracking link and then add the s1=[s1] query string parameter to your Primary URL. ClickMagick will automatically replace the [s1] token in your Primary URL with the first sub-ID that you passed to the tracking link (your click ID). For more information on how to pass click IDs to tracking links, see this article: