Knowledge Base      


How do I get started with Campaigns?


The best way to get started is by selecting Getting Started from the Learn menu.

Then select the type of marketer you are or the type of business you have, and you’ll be presented with a custom “getting started” video just for you!

If you’re absolutely brand new to click tracking and conversion optimization, and you’re not even sure what you should be tracking, we’ve written an article just for you:

What should I probably be tracking if I’ve never done this before?

Otherwise, just continue below to learn about ClickMagick’s primary tracking systems and how to get started …




ClickMagick Campaigns is a modern tracking solution that utilizes industry-standard UTM parameters added to your own URLs for tracking, and it’s meant for tracking and optimizing paid ads and your entire sales funnel. Campaigns does not use tracking links. This is sometimes called “true redirectless tracking.”


Why and When Should I Use ClickMagick Campaigns?

Most users should find that ClickMagick Campaigns is a lot easier to use compared to using tracking links which requires you to link all of your pages together using individual tracking links. 

With Campaigns, there are no redirects or tracking links involved, which makes it a perfect solution when you want to advertise somewhere that prohibits the use of links that redirect (e.g. Instagram), or when you want to advertise on the major ad platforms where improperly set up tracking links can be problematic (e.g. Facebook and Google).

Because there are no redirects with Campaigns and you only use URLs to your own website, it also means that all ClickMagick tracking “cookies” are set on your own domain. These are “first-party” cookies which are quite safe and don’t have the security or privacy issues that “third-party” cookies do.

If you control your entire funnel, then setting up Campaigns tracking shouldn’t take more than 5 or 10 minutes.

For a quick overview of ClickMagick Campaigns, you can watch this video:



How Do I Get Started With ClickMagick Campaigns?

To get started with Campaigns all you have to do is create a “Project,” add some simple tracking code to your webpages, then use industry-standard UTM parameters in the URLs that you advertise. Here’s how ...

 
Step 1 – Click the New Project button to create a new Campaigns Project.

You’ll generally want to use one Project for each website or funnel that you are advertising.


Step 2 – Add the ClickMagick Campaigns Tracking Code to Your Website

After creating a Project you’ll be taken to the website code tool. If you’ve never done this type of thing before you can use the Website Code Wizard which will walk you through the process step-by-step, or you can use the Custom Website Code tool if you know what kind of tracking code you need for each page.

Note that you can also always reach the website code tools by selecting Website Code in the Tools menu on your main Campaigns dashboard once you’ve created at least one Project.

 


There are two types of ClickMagick Campaigns tracking code ...

The first type is Click Tracking Code which should be added to your landing pages. This is the page or pages that a user lands on after clicking your ad or promotional link.

The second type is Conversion Tracking Code which should be added to your “goal” or “thank you” pages.

Goal pages are the pages in your funnel that a user reaches after taking a specific action that you want to track, for example, opting in to an email list, registering for a webinar, or making a purchase.

When you choose the type of goal you want to track, we highly recommend adding the optional “Ref” value which is simply a descriptive word to help distinguish this conversion goal from other conversion goals you might have. For the examples we just gave, your Ref values could be “optin”, “webinar”, and “sale”.

For more information on the Ref value, read this article:

What is a "Ref" value?

We recommend adding your Click Tracking and Conversion Tracking code in the <head> or “header” section of your pages, since this will ensure accurate tracking even if a page is closed before being fully loaded. If you need to add the code to the body of the page, that will still work just fine.
 
 
Note: To track properly, you need to have Click Tracking code on your landing page and Conversion Tracking code on later pages. If you have a goal set on your landing page, both the click and the goal will be ignored, unless you’re using an “internal” click using utm_source=internal which is for email links and other special cases.
 

Step 3 – Add UTM Tracking Parameters to Your URLs

If you’re not already using UTM tracking parameters with the URLs you use to promote or advertise your website, you’ll need to start so that ClickMagick can track properly. Using our intelligent URL Builder makes setting this up really easy. You can find the URL Builder in the Tools menu of the Campaigns dashboard.

 
 

Step 4 – Use Your Newly-Generated URLs In Your Ads or Promotions

Once you’ve created a UTM-powered link using the URL Builder, update your ads to use the new link.

Follow these simple articles to learn how to track your Campaigns on some of the most popular ad networks:

How do I track my PPC ads?
 

You don’t need to understand the technical aspects of UTM parameters, but it is crucial that you follow a few simple guidelines when using them. This article will get you off to a good start ...
 
What are some best practices when using UTM Parameters?



ClickMagick Tracking Links are the most basic form of tracking available. A tracking link is just that – a link that, when clicked on, will redirect people to a URL of your choice and then “track" that click.


Why and When Should I Use ClickMagick Tracking Links?

If you’re doing any sort of online marketing and you have your own landing page,  website or sales funnel then you’ll want to use ClickMagick Campaigns as your primary tracking method.

Tracking Links however can be used for “simple” tracking if you just want to track the traffic to a single page, or you want to track very specific buttons or links on your website for example.

Of course a tracking link does involve some redirects, so you will want to keep that in mind when promoting on paid ad networks. For example Google is very strict with redirects, so don’t use Tracking Links with Google Ads.

Other than that, it shouldn’t take you more than a few minutes to set up a basic tracking link. Just follow the steps below and you’ll be up and running in no time.


How Do I Set Up a Tracking Link?

Setting up a tracking link is quick, easy, and even fun!

To set up a very basic tracking link go to the Links page and click on the button that says “Create a New Link”.

From there all you need to do to create a fully functioning tracking link is to enter the “Primary URL,” which is the URL you want users to be redirected to when they click on your tracking link:
 
 
 

You can leave all the other settings blank and the system will automatically generate a Link Name and Link Slug for you by randomly choosing a combination of letters and numbers, like this:

https://www.clkmg.com/[USERNAME]/16sd3r

By promoting this tracking link, your clicks will first come to ClickMagick where they can recorded, then be automatically redirected to the Primary URL.

In the link above, the /16sd3r part is called a “link slug” (or “rotator link slug” if you’re creating a rotator link), and it will be created automatically if you don’t explicitly enter one.

More often than not, you’ll probably want to choose a meaningful link slug, such as these:

https://www.clkmg.com/[USERNAME]/page1
https://www.clkmg.com/[USERNAME]/specialoffer


etc...

The link slug must be between 4 and 20 characters and can only use letters, numbers, and hyphens.

There are tons of additional settings and features when setting up links, but creating a basic link is as simple as entering the Primary URL you want users redirected to, and optionally entering the link slug if you don’t want it to be randomly generated.
 
 
Caution: When you create a link, you’ll be asked for both a “friendly” Link Name and for a Link Slug. Both of these must be unique or you will get an error message about trying to create a duplicate entry. If you get this error message, just rename either the friendly Link Name or the link slug.



How Do I Set Up a Custom Tracking Domain?

If you want to use a custom tracking domain for branding purposes you can easily set that up with ClickMagick.

Also, if you’re planning to use Tracking Links on Facebook or in email messages, then you’ll actually need to use a custom tracking domain because you can’t use our generic clkmg.com and clkmr.com domains for that.

Setting up a custom tracking domain is a one-time thing and it’s simple to do. Just follow the steps in this article:

How do I set up a secure custom tracking domain?
 
 
Tip: ClickMagick works great as a link shortener, especially if you create a short custom domain for your tracking links. For full details check out this article:
 
Can I use ClickMagick to shorten links?


How do I track conversions with Tracking Links?

Again, if you have your own website or funnel you really should use ClickMagick Campaigns as your primary tracking system – it’s infinitely better than using Tracking Links.

But there may be times you want to track conversions with Tracking Links, and you can do that too. Just see the article below:

How do I track Tracking Link conversions using Tracking Pixels?



A Rotator is a click delivery tool that takes incoming clicks and sends them to one or more URLs based on the type of Rotator it is.


Why and When Should I Use ClickMagick Rotators?

Rotators are typically used to distribute clicks to people who have bought traffic from you.

Some online trainers explain the concept of “split testing” using the term “rotator” for simplicity, but that is inaccurate and causes confusion. For an explanation of the difference between split testing and using rotators, read this article:

Difference Between Rotators and Split-Testing
 

How Do I Set Up a Rotator?

To set up a basic rotator, go to the Rotators page and click on the button that says “Create a New Rotator”.

The first thing you have to do is enter the “Rotator Name” and “Rotator Link Slug”:

 


The “Rotator Name” is optional and for your reference only.

The “Rotator Link Slug” is a word that goes at the end of your rotator link, and must be between 4 and 20 characters, using only use letters, numbers, and hyphens.

Next, you have to enter the “Rotator Mode”:
 

 
We also have an article that covers these four different ways that you can set up rotators to distribute clicks. For more on that read:

What are the 4 different rotator modes?


Lastly, you have to enter the “Backup URL,” which is the URL to which clicks are sent to if there are no eligible rotator URLs based on your settings.
 
 


Now all you have to do is just add some URLs to your rotator. To do that, click on the wrench icon to the right of your rotator and click on “Add URLs”:

 
 

Just enter that new rotator URL, it’s name, and status to either “Active”, “Paused” or “Archived”, and hit “Add Rotator URL”!

 
  

Keep on repeating this step and adding new URLs as needed for your rotator.

There are tons of additional settings and features when setting up rotators, but creating a basic rotator is as simple as taking the steps shown above. For more information on other rotator settings, read this article:

What are the optional rotator URL settings?


How Do I Set Up a Custom Tracking Domain?

While you were creating your rotator, you may have noticed that you had the option to select a custom tracking domain.

If you want to use a custom domain for branding purposes you can easily set that up with ClickMagick.

Also, if you’re planning to use tracking links on Facebook or in email messages, then you need to use a custom tracking domain.

Setting up a custom tracking domain is a one-time setup and is relatively simple to do. Just follow the steps in this article:

How do I set up a secure custom tracking domain?
 
 
Tip: ClickMagick works great as a link shortener, especially if you create a short custom domain for your tracking links. For full details check out this article:
 
Can I use ClickMagick to shorten links?



Article 628 Last updated: 06/05/2022 2:47:56 PM
https://www.clickmagick.com/kb/?article=628