What are some frequently asked questions about Facebook pixels?
Rather than try to cover all of the various scenarios users have asked about, let’s try to keep things simple …
Each Campaigns Project can post up to 3 different conversion types – Actions, Engagements, and Sales – to any Facebook pixel. And once you set this up in Audience Optimization there’s nothing else to do in ClickMagick.
If you’re wondering “Can I do X with my pixel?” the answer is yes – assuming it’s allowed by Facebook.
ClickMagick doesn’t care or need to know anything about how you’re actually using your Facebook pixels.
We will simply send the conversion data you specify to the Facebook pixel you add in the Audience Optimization configuration, and you’re free to use your Facebook pixels in any way that makes sense on your end.
With that being said, here are some frequently asked questions about using Facebook pixels …
I set everything up. Why am I not seeing any pixel activity in Facebook?
Check the status line for your pixel in ClickMagick and make sure you see a green “success” message.
If you do, and it’s not showing up on Facebook’s end, just wait a bit and check again later. It normally takes Facebook’s system 15 minutes to 2 hours or more to update on their end.
Why are my own test conversions not being sent to Facebook?
Only “real” conversions that originate from a real click on a real Facebook Ad are sent to Facebook’s Conversion API. Anything else would pollute your pixel with bad data and reduce the accuracy of your pixel.
This means that your own test conversions on your own site will not be sent to Facebook, unless you were to first click on your own Facebook ad.
Why isn’t my Facebook Pixel showing the same number of events as ClickMagick?
ClickMagick will send a conversion to your Facebook Pixel if the original ad click for that user contained a Facebook fbclid value. You can see a log of the exact conversions we’ve sent to your Facebook Pixel, and whether they were received by Facebook, at any time on the Facebook screen of Audience Optimization.
But keep in mind that just because Facebook’s Conversions API successfully received the event we sent, it doesn’t mean that Facebook is going to process the event or attribute it to your pixel.
Facebook is prohibited from tracking iOS 14 users who have opted out of tracking, so the number of events attributed to your pixel by Facebook is always going to be less than the number of events we send.
The good news is that none of this really affects anything when it comes to your overall ad optimization.
The only negative affect is that, all else being equal, it will take a bit longer for Facebook’s optimization algorithms to reach “peak efficiency” due to having a bit less data than in the past.
Another thing to keep in mind is that Facebook will also ignore any conversions from unverified domains.
Both the domains that you add Campaigns tracking code to and the domain of the Website URL you enter into ClickMagick when setting up your Facebook Pixel need to be verified in your Facebook Events Manager, otherwise Facebook will ignore conversions for these domains until you verify them.
Can I send Actions, Engagements AND Sales or just one of them?
Facebook only allows you to pick one at a time when it comes to optimization on their end, but you are welcome to send one, two or all three conversions types to any Facebook pixel.
Do I have to send everything to the same pixel?
Not at all. You can send Actions to one pixel, Engagements to another pixel, and Sales to a different pixel.
What if I have sales ranging from $10 to $1,000?
If you pass your sales amounts to ClickMagick, we will send the exact sales amount with each conversion and Facebook’s AI will optimize accordingly.
How should I optimize my Facebook ads while seasoning my new “ClickMagick pixel?”
If you’re brand new to Facebook ads and don’t have an existing pixel you can use for optimization, your best bet is to use the “Consideration” objective, specifically “Traffic.”
This will get some decent traffic flowing so optimization can begin.
What can I do about the “Missing User Data” Facebook warning?
The first thing to know is that this is nothing to worry about, and everything is working fine. Here’s a video where you can learn more, and steps to get rid of the warning …
From a technical standpoint, the Event Match Quality score is going to be roughly the same whether you’re looking at a Facebook pixel that you’ve added to your website or the new pixel you’ve set up to use with ClickMagick.
Also, keep in mind that you’ll need to send quite a few conversions to achieve a stable Event Match Quality score. The score after just 5 or 10 conversions is meaningless and it’ll take awhile to “settle in.”
But this is really a big “black box” on Facebook’s side, as they don’t explain how this number is computed.
One thing though, for example, that can lower your Event Match Quality is conversions generated by iOS users who have indicated that they don’t want to be tracked.
We send all of your conversions to Facebook’s API, but if an iOS user has chosen not to be tracked then Facebook has to ignore their conversions and this will technically lower your Event Match Quality score.
Another thing that can cause Facebook to ignore certain conversions – which will reduce your Event Match Quality score – is conversions sent from an unverified domain.
Both the domains that you add Campaigns tracking code to and the domain of the Website URL you enter into ClickMagick when setting up your pixel need to be verified in your Facebook Events Manager …
Because Facebook ignores all conversions from unverified domains.
In a nutshell, you shouldn’t pay much attention to Event Match Quality once you’ve confirmed things are set up and working properly.
Article 704 Last updated: 05/18/2021 4:15:57 PM https://www.clickmagick.com/kb/?article=704