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What should I know about the Funnel Steps Report?

The Funnel Steps report shows you the different paths that users take through your sales funnel, and the conversion rates from page to page.

You can even generate a unique Funnel Steps report for any combination of UTMs, so for example you can see how the traffic from your Facebook Ads might differ from your Google Ads.

The only thing you really need to know is that the Funnel Steps report relies on the “Ref” values you provide in your Conversion Tracking Code …

So if you aren’t currently providing any “Ref” values in your Conversion Tracking Code you won’t see the Funnel Steps report at all, and if you’re providing “Ref” values on some – but not all – of your conversion pages, then your Funnel Steps report won’t be accurate.

In the case of an inaccurate Funnel Steps report due to some missing or inaccurate “Ref” values, simply make the necessary changes and then reset the Funnel Steps report and it will be accurate from that point on.

Article 753 Last updated: 10/14/2021 3:20:58 PM