Knowledge Base      

What’s the difference between “Action” and “Engagement” tracking?

There is no difference between an “Action” and an “Engagement” except for which column the click will be associated with in your stats. Actions show up in the “A” (Actions) column while Engagements show up in the “E” (Engages) column. That’s the only difference.

From a practical viewpoint, you would typically use an Action for the first conversion you want to track, and an Engagement for the second conversion. That lets you instantly see what’s happening in your funnel with a simple glance at your stats.

Most people just need to track a few key goals or events aside from sales, so “Action” and “Engagement” tracking give you a really simple way to do just that.

For example, if you’re already tracking opt-ins as an “Action” for example, you can use Engagement Tracking to track webinar registrations, downloads, or anything else you can think of.

If you need to distinguish between multiple Actions or Engagements, use a unique “Reference” value for each one so they won’t be considered duplicate conversions.
Note: In your stats, if a visitor has multiple Actions or multiple Engagements, that will only show up as a single Action or Engagement in your stats. However, if you look at the Action or Engagement logs, you will see all of the Actions and Engagements for that visitor.

Article 88 Last updated: 05/25/2022 9:47:45 AM