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How do I track conversions using Tracking Pixels?


Tracking conversions with ClickMagick is really easy. It’s a simple two-step process.

First, you need to create a tracking pixel—which is a small piece of HTML or JavaScript code—that you then insert on the page where you want a conversion recorded.

For instance, if you want to record when visitors opt-in to your email list, you could place a pixel on the “Thank You” page that your visitors are sent to after opting-in. With this setup, every time someone makes it to your Thank You page, a conversion is recorded, telling you exactly how many people actually entered their email addresses.

To create a tracking pixel, you would use the Pixel Builder which you can find in the Tools menu under the Tracking Pixels sub-menu. You can create an Action pixel, an Engagement pixel, or a Sales pixel. 

Action and Engagement pixels behave identically, with the only difference being which column the pixel data is recorded in. Action pixels will be recorded in the “A” column of your stats and Engagement pixels will be reported in the “E” column.
 
 

Sales pixels will be recorded in the “S” column of your stats, but because Sales pixels also include an “amount” setting, that amount will be used to compute other stats, such as your earning-per-click (EPC).
 
 
 
Tip: ClickMagick uses “universal” or “global” pixels which means that the same Action, Engagement, or Sales pixel will work with any tracking link—when a pixel fires, it will typically refer back to the most recently encountered tracking link. Additionally, each pixel can have several options, depending on what you’re trying to do. The Pixel Builder will help you create any type of pixel you need.


We’ve even created a separate tutorial that shows you how to add your tracking pixels in all the popular page builders and eCommerce platforms at the link below:
 
Adding Tracking Pixels in Popular Page Builders
 

For more detailed instructions and notes about using tracking pixels, please read the following …
 
1.    Because tracking pixels are HTML “display” elements, they must be added to the <body></body> section of your web page, anywhere between the opening and the closing tags. They cannot be added to the <head>...</head> section or they will not “fire” and be recorded.
 
2.    For sales tracking you should enter the amount in the Pixel Builder with the actual sales value if you know what it is.

If your sales value varies, you can also replace 0.00 with a placeholder or token that will insert the sales value dynamically. This placeholder or token will vary depending upon your payment processing system, shopping cart, etc. Review your payment processor’s documentation or ask their support desk to get the placeholder or token their system uses.
 
3.    The “Reference” value in the tracking pixel code is for an optional reference value such as a product or offer name, an internal tracking code or ID or anything else you want. Typical values would be “opt-in”, “checkout”, “upsell1”, etc.

You can set the optional “Reference” value in the Pixel Builder. If provided, the value must be from 1 to 255 characters containing only letters, numbers, hyphens (“-”) and underscores (“_”). The “space” character is not allowed.
 
Caution: If you want to track multiple conversions of the same type for the same user—such as an upsell after an initial sale—you MUST provide a unique Reference value for each Action, Engagement, or Sales pixel. For example, the Reference value could be product1, product2, etc. 
 
4.    If you’re placing the tracking pixel in the Pixels setting of a tracking link, you’ll need to answer “Yes” to the question “Adding this to a tracking link?” in the Advanced Settings. If you answer “No” to this question, the tracking pixel will attribute its conversion to the tracking pixel it’s embedded in and not to the previous tracking link as you were probably expecting it to.
 
Tip: To make it easier to correctly set up pixels for use in the Pixels setting of a tracking link (or rotator), there is a streamlined version of the Pixel Builder right in the Pixels tab of the link that enforces all of the correct settings.

For more on this, read this article:
 
How can I set up an intermediate page to fire a pixel?


If you’re still having trouble tracking conversions or seem to have “missing” conversions, read this article:
 
What if my conversion stats don’t seem accurate?


Article 118 Last updated: 01/10/2020 10:16:45 AM
https://www.clickmagick.com/kb/?article=118