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Why was my ad disapproved?


If your ad was disapproved, it’s likely due to an issue with the ad settings within that ad network, and not ClickMagick. Your best bet is to contact that ad network to see what needs to be changed in order for the ad to be approved.

We do however want to do the best we can to help you.

Select the ad network you are working with and read through some possible reasons for why your ad might have been disapproved, as well as some suggestions on dealing with these disapprovals.



Are you trying to use a tracking link in a Google ad? If so, that’s probably the reason.

Google Ads is quite finicky and unpredictable when it comes to redirecting tracking links, which is why we only recommend using ClickMagick Campaigns to track your Google Ads.

If you are using Campaigns, then the only reason your Google Ad is getting disapproved is because you’re violating their ad policies in some way.

If you’re using ClickMagick’s Campaigns feature and your ad points directly to your website (without using a tracking link), then there’s almost certainly something wrong in your ad.

If, on the other hand, you’re using a tracking link in your ad, then you might be using a tracking link feature such as geotargeting or split-testing that violates Google’s ad policies.

This article will cover these different points.
 
 
Before you take too much time researching why your ad was disapproved, just be aware that Google Ads absolutely hates affiliate marketing ads that send visitors directly to the same website that is shared by 1,000s of other affiliate marketers.

Google wants all ads to go to original content. So, if you’re “direct linking” to a shared affiliate site, the first thing you’ll need to do is create your own web page with unique content and direct your Google ad to that page. From there, you can send visitors on to the shared affiliate page after they click on a button or enter their email address into an opt-in page.

ClickMagick’s Campaigns feature was designed specifically to allow you run ads with all the major ad networks and stay within their guidelines. Just click on the Campaigns link at the top of every page to learn about Campaigns.


Even if you’re not an affiliate marketer who is “direct linking” to a shared website, your Google ad can still be disapproved if you’re violating Google’s ad policies in some other way. The first step to getting your ad approved is to review Google Ads’ current ad policies:
   

Also, make sure that you set up your ads exactly the way we show here in this article:

How do I track my PPC ads?


If you review the ad policies and you discover that your product or service does not meet their guidelines, there’s not much you can do except to promote a different offer or use a different Ad Network that will allow you to promote your offer.

Other than that, let’s look at some potential reasons why your ad might have been disapproved…

 

Possible Reason #1 – Final URL Mismatch

Google Ads will disapprove any ad where the Final URL of the ad does not exactly match the final URL that link in the ad takes you to. They must match EXACTLY, even in capitalization.

To check this, take the link in your ad and enter it into a browser. The URL that shows up in the address bar is the URL that must be in the Final URL of the ad.

For example, if the Final URL in your ad looks like this:

https://www.LittleFreeLibrary.org

...but after using that link, the URL in the Address Bar shows this:

https://littlefreelibrary.org

...then you’ll have a problem with Google Ads.

You might think those two URLs are the same, but to Google Ads, those are NOT the same because they don’t match EXACTLY. Even the difference in capitalization is important to Google Ads.

In this example, the Final URL in your ad must be https://littlefreelibrary.org or the ad will be disapproved.

We see this confusion with Google Ads constantly.
 

Possible Reason #2 – Your Site Has Malware

Another possibility is that Google Ads has detected malware on the website that your Final URL points to. This happens all the time with unprotected WordPress sites.

Run a malware scan on your website to rule this out.

If you discover malware, remove it and resubmit your ad.

If you’re using a Page Builder such as WordPress, search online for plugins and other tools that add extra security to your site. There are dozens of such plugins for WordPress and more are being added all the time. Just do an online search for “WordPress Security” and you’ll find all sorts of great information.
 

Campaigns vs. Tracking Links

If you’re using ClickMagick’s Campaigns feature and aren’t using any tracking links at all, then only the suggestions above apply to you.

All of the following suggestions are for cases where you’re using a tracking link in your Google Ad.

If you’re NOT using a tracking link in your Google Ad, then you can skip the rest of this article. 
 

Suggestion #1 – Don’t Use Split-Testing and Rotators

Because the Final URL of the ad must match the final URL that the visitor lands on, you can’t use any ClickMagick feature that causes the Final URL to change dynamically.

In particular this rules out using a split-test in your Google Ads tracking link, or using a rotator since they both produce final URLs that can change each time the tracking link is used.

Google Ads might not detect a problem when you first save your ad and get it approved, but Google’s bots will regularly re-verify the link in your ad and it will eventually detect that the Final URL has changed and halt traffic to your ad without warning.

Changing the Final URL of your ad once it has been approved can also put you on Google Ads’ potential scammer list, which is something you definitely want to avoid.

The approved way to split-test with a Google ad is to create multiple identical ads in your Google Ads campaign—each with a different Final URL pointing to different pages in your split-test—and then use Google’s ad rotation feature to show your different test pages.

Another approach is to make your split-test with another, more flexible, ad network and settle on Google Ads only once you’ve found your best-converting page.
 
 
Caution: Using any ClickMagick feature that can dynamically change the Final URL can get your add disapproved. This is includes geotargeting, setting the iOS, mobile, or Repeat URLs, or using any setting that can send clicks to the Backup URL...
 


Suggestion #2 – Don’t Use Custom Tracking Domains

If you’re using the Campaigns feature, you’re probably not using a custom domain with ClickMagick, so you can skip this section, but if you’re using a tracking link with a custom domain, read on…

Google Ads is extraordinarily picky about every little detail in your ad setup, so to minimize the problems you can have with Google Ads, you shouldn’t do anything that isn’t necessary. With Google’s parallel tracking, users will never see the tracking link so stick with your www.clkmg.com account domain:

https://www.clkmg.com/[USERNAME]/4ktelevisions


Suggestion #3 – Don’t Block Bots and Servers

When you submit an ad to Google Ads, an Google Ads bot immediately tries to verify that the final URL of the tracking link you entered exactly matches the Final URL in your ad.

However, if you have Bots, Servers, and Spiders blocked in the Advanced Settings of your tracking link, then the Google Ads bot will never reach the final URL for the tracking link and the ad will likely be disapproved. Google Ads is constantly changing how they do ad verification, so if you’re currently blocking Bots, Servers, and Spiders, set those to “Flag” instead. Using the “Flag” setting will keep your UC statistics clean, but will allow the Google Ads bots to reach the final URL of the tracking link.


Suggestion #4 – Don’t Use the Pixel Functionality In Your Ad’s Tracking Link

The Pixel functionality of a tracking link does some behind-the-scenes work that Google Ads sometimes does not like—it all depends on what you’ve added to the Pixel field. If at all possible, leave this setting empty for tracking links that you use with Google Ads ads.


Suggestion #5 – Remove All Tracking and Get Your Ad Approved First

If you’ve reviewed all the steps above and your ad is still getting disapproved, the next step is to completely remove tracking from your ad and then get the ad approved. This will confirm whether the problem is with the ad itself or with the tracking link.

Once your ad is approved, you can take the next step and set up tracking using the Campaigns feature which was specifically designed for the major ad networks like Google Ads. You can review that set up process here:

How do I track my PPC ads?
 

What Next?

Have you gotten your ad approved without any tracking code in it? If not, that’s your first step.

If you’ve gotten your ad approved and it was then disapproved only after adding your tracking link, have you followed all the advice in this article? If not, do exactly what is suggested. We mean it when we say that Google Ads is picky. Super picky.

If, after checking everything, you still can’t figure out what’s wrong, please contact us at our Helpdesk and we’ll take a look.

Also, have you considered using Microsoft Ads instead? Microsoft is so much easier to work with…
 
 
Tip: The easiest way to make sure that you’re not doing anything that will upset Google Ads is to avoid using any of the Advanced Settings of a tracking link.



Microsoft Ads and ClickMagick work great together and we have thousands of users who are running ads with Microsoft Ads right now.

That simply means that if your ad has been disapproved, it isn’t because of ClickMagick. It means that there’s something wrong with your ad, so let’s figure out exactly where.

If you’re using ClickMagick’s Campaigns feature and your ad points directly to your website (without using a tracking link), then there’s almost certainly something wrong in your ad.

If, on the other hand, you’re using a tracking link in your ad, then you might be using a tracking link feature such as geotargeting or split-testing that violates Microsoft’s ad policies.
 
Even if you’re not an affiliate marketer who is “direct linking” to a shared website, your Microsoft ad can still be disapproved if you’re violating Microsoft’s ad policies in some other way. The first step to getting your ad approved is to review Microsoft Ads’ current ad policies:

Microsoft Ads Policies for Acceptable Ads
 

Also, make sure that you set up your ads exactly the way we show here in this article:

How do I track my PPC ads?


If you review the ad policies and you discover that your product or service does not meet their guidelines, there’s not much you can do except to promote a different offer or use a different Ad Network that will allow you to promote your offer.

Other than that, let’s look at some potential reasons why your ad might have been disapproved…

 

Possible Reason #1 – Final URL Mismatch

Microsoft Ads will disapprove any ad where the Final URL of the ad does not exactly match the final URL that link in the ad takes you to. They must match EXACTLY, even in capitalization.

To check this, take the link in your ad and enter it into a browser. The URL that shows up in the address bar is the URL that must be in the Final URL of the ad.

For example, if the Final URL in your ad looks like this:

https://www.LittleFreeLibrary.org

...but after using that link, the URL in the Address Bar shows this:

https://littlefreelibrary.org

...then you’ll have a problem with Microsoft Ads.

You might think those two URLs are the same, but to Microsoft Ads, those are NOT the same because they don’t match EXACTLY. Even the difference in capitalization is important to Microsoft Ads.

In this example, the Final URL in your ad must be https://littlefreelibrary.org or the ad might be disapproved.
 

Possible Reason #2 – Your Site Has Malware

Another possibility is that Microsoft Ads has detected malware on the website that your Final URL points to. This happens all the time with unprotected WordPress sites.

Run a malware scan on your website to rule this out.

If you discover malware, remove it and resubmit your ad.

If you’re using a Page Builder such as WordPress, search online for plugins and other tools that add extra security to your site. There are dozens of such plugins for WordPress and more are being added all the time. Just do an online search for “WordPress Security” and you’ll find all sorts of great information.
 

Campaigns vs. Tracking Links

If you’re using ClickMagick’s Campaigns feature and aren’t using any tracking links at all, then only the suggestions above apply to you.

All of the following suggestions are for cases where you’re using a tracking link in your Microsoft Ad.

If you’re NOT using a tracking link in your Microsoft Ad, then you can skip the rest of this article. 
 

Suggestion #1 – Don’t Use Split-Testing and Rotators

Because the Final URL of the ad must match the final URL that the visitor lands on, you can’t use any ClickMagick feature that causes the Final URL to change dynamically.

In particular this rules out using a split-test in your Microsoft Ads tracking link, or using a rotator since they both produce final URLs that can change each time the tracking link is used.

Microsoft Ads might not detect a problem when you first save your ad and get it approved, but Microsoft’s bots will regularly re-verify the link in your ad and it will eventually detect that the Final URL has changed and halt traffic to your ad without warning.

Changing the Final URL of your ad once it has been approved can also put you on Microsoft Ads’ potential scammer list, which is something you definitely want to avoid.

The approved way to split-test with a Microsoft ad is to create multiple identical ads in your Microsoft Ads campaign—each with a different Final URL pointing to different pages in your split-test—and then use Microsoft’s ad rotation feature to show your different test pages.

Another approach is to make your split-test with another, more flexible, ad network and settle on Microsoft Ads only once you’ve found your best-converting page.
 
 
Caution: Using any ClickMagick feature that can dynamically change the Final URL can get your ad disapproved. This is includes geotargeting, setting the iOS, mobile, or Repeat URLs, or using any setting that can send clicks to the Backup URL...
 


Suggestion #2 – Don’t Use Custom Tracking Domains

If you’re using the Campaigns feature, you’re probably not using a custom domain with ClickMagick, so you can skip this section, but if you’re using a tracking link with a custom domain, read on…

Microsoft Ads is very picky about every little detail in your ad setup, so to minimize the problems you can have with Microsoft Ads, you shouldn’t do anything that isn’t necessary. With Microsoft’s parallel tracking, users will never see the tracking link so stick with your www.clkmg.com account domain:

https://www.clkmg.com/[USERNAME]/4ktelevisions


Suggestion #4 – Don’t Block Bots and Servers

When you submit an ad to Microsoft Ads, an Microsoft Ads bot immediately tries to verify that the final URL of the tracking link you entered exactly matches the Final URL in your ad.

However, if you have Bots, Servers, and Spiders blocked in the Advanced Settings of your tracking link, then the Microsoft Ads bot will never reach the final URL for the tracking link and the ad will likely be disapproved. Microsoft Ads is constantly changing how they do ad verification, so if you’re currently blocking Bots, Servers, and Spiders, set those to “Flag” instead. Using the “Flag” setting will keep your UC statistics clean, but will allow the Microsoft Ads bots to reach the final URL of the tracking link.


Suggestion #5 – Don’t Use the Pixel Functionality In Your Ad’s Tracking Link

The Pixel functionality of a tracking link does some behind-the-scenes work that Microsoft Ads sometimes does not like—it all depends on what you’ve added to the Pixel field. If at all possible, leave this setting empty for tracking links that you use with Microsoft Ads ads.


Suggestion #6 – Remove All Tracking and Get Your Ad Approved First

If you’ve reviewed all the steps above and your ad is still getting disapproved, the next step is to completely remove tracking from your ad and then get the ad approved. This will confirm whether the problem is with the ad itself or with the tracking link.

Once your ad is approved, you can take the next step and set up tracking using the Campaigns feature which was specifically designed for the major ad networks like Microsoft Ads. You can review that set up process in this article by selecting the “Campaigns” tab under Microsoft Ads:

How do I track my PPC ads?
 

What Next?

Have you gotten your ad approved without any tracking code in it? If not, that’s your first step.

If you’ve gotten your ad approved and it was then disapproved only after adding your tracking link, have you followed all the advice in this article? If not, do exactly what is suggested. We mean it when we say that Microsoft Ads is picky. Super picky.

If, after checking everything, you still can’t figure out what’s wrong, please contact us at our Helpdesk and we’ll take a look.
 
 
Tip: The easiest way to make sure that you’re not doing anything that will upset Microsoft Ads is to avoid using any of the Advanced Settings of a tracking link.




If your Facebook ad was disapproved, the best place to look for the reason why is on the Facebook Advertising Policies page where they list dozens of things they look for when reviewing ads. You can find that page here:
 
  Facebook’s Advertising Policies


It’s also important that you set up your ads exactly the way we show in this article:

How do I track my PPC ads?


But even if you think you’re following all of Facebook’s guidelines and you followed our instructions for setting up your ad, you might still get disapproved. Here’s why...

Facebook is very aggressive about keeping scammers off of its platform—which is good for everybody—but they are so aggressive that they will inadvertently flag legitimate ads if you’re doing something that simply looks like you might be a scammer.

Remember, your ad is being reviewed by computers that use algorithms to deduce whether your ad is a scam or not. Your ad is not being reviewed by an actual person who can make a common sense decision.

These computer programs try to enforce the Advertising Policies by looking at your ad in every way possible. That includes the language in your ad, the image in your ad, and even the name of the image in your ad.

For example, one user found that while his ad was in total compliance, the image in his ad was named “makemoney.gif” and that got his ad disapproved. When he changed the name of the image, the ad was then approved.

“Make Money” is one of thousands of phrases that Facebook’s computers look for to keep scammers out, even when used in the names of your images...

If you have an ad for high-end coffee that says something like “Get rich-tasting coffee every time”, the phrase “get rich” is probably going to get your ad disapproved because that phrase is associated with get rich quick schemes. A person wouldn’t flag that ad as problem, but a computer certainly could…

Facebook’s computers learn from every ad they disapprove. If the same stock photo or image gets used in too many disapproved ads, the image itself can get flagged. That means that if you create an ad that is totally compliant, but you use that same stock photo, your ad is probably going to get disapproved by association…

Facebook doesn’t tell anybody what its computers look for so all you can do is try to be as squeaky clean as possible: Avoid questionable phrases, give all your images simple names, try to use original images, etc.

With Facebook, if you’re even thinking that you might be getting into a gray area then you’ve already crossed the line—you can expect your ad to be disapproved. If not today, soon… Facebook is constantly tightening up its algorithms.

 
Note: When using your custom domain with Facebook, make make sure that it doesn’t contain words or phrases that Facebook considers “scammy”, for example “www.makemoneyinstantly.com”. Using such a domain alone could lead to your ads being disapproved.

Also, you cannot use a rotator link with Facebook. That would violate the Advertising Policies.


If, after checking everything, you still can’t figure out what’s wrong, please contact us at our Helpdesk and we’ll take a look.



Article 135 Last updated: 06/13/2020 2:07:50 PM
https://www.clickmagick.com/kb/?article=135