Knowledge Base         


What if my Postback URL isn’t working?


Your Postback URL will work correctly every single time that the correct information is posted back to it.

If you’re having problems, this article covers the only possible explanations. Select what tracking method you are using to learn more about the possible reasons for your Postback URL not working.


 
1.    You’re not correctly passing a Visitor ID to your affiliate link using ClickMagick’s tokens as explained in this article:

How do I track sales using Postback URLs?
 
 
2.    You’re not using all lower case for the [cmc_vid] token in your affiliate link. The token is case-sensitive and MUST be all lower case. You can open the Postback Debugger to see a list of the most recent Postbacks you have received. If the variable “s1” is showing something like s1=[CMC_VID] in the Request column, then this is the problem. You should see a large number instead of the capitalized letters.
 
 
3.    You’re passing the Visitor ID correctly to your landing page URL, but you don’t have the cmtools.js code on the page which has the affiliate link. Make sure to check all the pages in your funnel and confirm that the first and last page have the correct cmtools.js code. You can learn how to set up the Campaigns conversion tracking code with this article:

How do I get started with ClickMagick?
 
 
4.    You haven’t set up your Postback URL in your affiliate network. If your Postback URL is not set up correctly, you’re probably not even going to see an entry in the Postback Debugger. You can use ClickMagick’s Postback Builder tool to create the proper Postback URL for your affiliate network.

You also need to make sure that you select the correct tracking type in your affiliate back office for the offer you’re promoting, and be sure to enter your Postback URL in the right place. If necessary please confirm with your affiliate manager that you’ve done this correctly.

If the affiliate network you’re working with is ClickBank, they have a unique way of setting up their Postback URLs, which they call “Instant Notification URLs.” We have a special article that will walk you through the process of setting up your ClickBank account:

How do I track sales with my affiliate network?
 
 
5.    You’ve correctly set everything up, but you set it up after the sale was made. It’s important to remember that sales are recorded as they happen so sales won’t retroactively show up in ClickMagick after you’ve set up your Postback URL. Only new sales will show up in your stats.
 
 
6.    If you’re positive that you’ve set everything up correctly and you’re still showing conversions in your affiliate stats that aren’t appearing in ClickMagick, the only possible explanation is that your affiliate network isn’t posting the conversion data to your ClickMagick Postback URL.

You can check this by going to the Postback Debugger and seeing if there are any Postbacks showing. If not, then double-check that you’ve correctly set up your Postback URL with your affiliate network. If it looks like that was already done properly, contact your Affiliate Manager to see if they can determine why their system isn’t posting back correctly.


 
1.    You’re not correctly passing a Click ID to your affiliate link using ClickMagick’s tokens as explained in this article:

How do I track sales using Postback URLs?
 
 
2.    You’re not using all lower case for the [clickid] token in your affiliate link. The token is case-sensitive and MUST be all lower case. You can open the Postback Debugger to see a list of the most recent Postbacks you have received. If the variable “s1” is showing something like s1=[CLICKID] in the Request column, then this is the problem. You should see a large number instead of the capitalized letters.
 
 
3.    You’re passing the Click ID correctly to your landing page URL, but you don’t have the cmtools.js code on the page which has the affiliate link. Make sure to check all the pages in your funnel and confirm that the first and last page have the correct cmtools.js code. To learn more about passing tokens and to get the code needed for tracking links, take a look at this article:
 
  How to pass tokens through web pages
 
 
4.    You haven’t set up your Postback URL in your affiliate network. If your Postback URL is not set up correctly, you’re probably not even going to see an entry in the Postback Debugger. You can use ClickMagick’s Postback Builder tool to create the proper Postback URL for your affiliate network.

You also need to make sure that you select the correct tracking type in your affiliate back office for the offer you’re promoting, and be sure to enter your Postback URL in the right place. If necessary please confirm with your affiliate manager that you’ve done this correctly.

If the affiliate network you’re working with is ClickBank, they have a unique way of setting up their Postback URLs, which they call “Instant Notification URLs.” We have a special article that will walk you through the process of setting up your ClickBank account:

How do I track sales with my affiliate network?
 
 
5.    You’ve correctly set everything up, but you set it up after the sale was made. It’s important to remember that sales are recorded as they happen so sales won’t retroactively show up in ClickMagick after you’ve set up your Postback URL. Only new sales will show up in your stats.
 
 
6.    The sale is being recorded, but to a tracking link other than the one you’re expecting it to. This is really easy to check. Just go back to the Postback Debugger and look at the “Link Slug” column. That will tell you which link the sale was attributed to. To see the name of the link, just hover your mouse over the link slug.
   
 
7.    If a click is flagged and shows up in the FC column of your stats, no [clickid] is generated for that particular click but the click is still redirected to your affiliate link. In this case, if the click is a real person who makes a purchase, the sale will be recorded with your affiliate network, but no sale will be recorded with ClickMagick because the affiliate network doesn’t have a click ID to post back to ClickMagick. It’s rare that a flagged click will result in a sale so this almost certainly isn’t the problem, but it could help explain some rare discrepancies.
   
 
8.    If you’re positive that you’ve set everything up correctly and you’re still showing conversions in your affiliate stats that aren’t appearing in ClickMagick, the only possible explanation is that your affiliate network isn’t posting the conversion data to your ClickMagick Postback URL.

You can check this by going to the Postback Debugger and seeing if there are any Postbacks showing. If not, then double-check that you’ve correctly set up your Postback URL with your affiliate network. If it looks like that was already done properly, contact your Affiliate Manager to see if they can determine why their system isn’t posting back correctly.



These are the ONLY explanations why some or all of your affiliate sales aren’t being recorded in ClickMagick, so please start at the top and go through each step to verify that you’ve done everything correctly.

If you’ve done all that and you still can’t figure out the problem, please contact our live chat or submit a ticket explaining exactly what you’ve done (with screenshots if possible) and what’s not working the way you expect. The more information you can provide, the better.


Article 147 Last updated: 07/02/2020 7:04:52 PM
https://www.clickmagick.com/kb/?article=147