Knowledge Base         

What data or tokens can I pass to the URLs I promote?

You can use the following “tokens” to pass data through your tracking links to your Primary URL, or through your rotators to your individual rotator URLs.

This is useful for passing data to other analytics systems, your CRM or shopping cart, affiliate networks, etc.

To use a token, just add it wherever you want that value to appear in the URL you’re redirecting traffic to. All tokens are case-sensitive, so be sure to use lower case when entering them.

ClickMagick Sub-ID Tokens

You can pass up to 5 sub-ID values to your tracking links by adding them to your link using a “/” followed by the Sub-ID value. For example:

You can then pass the sub-ID values to your link using these tokens:

[s1] - This is subid1 that you’ve added to the end of an incoming tracking or rotator link.
[s2] - This is subid2 ...
[s3] - subid3
[s4] - etc.

There are some restrictions in the characters that you can use in a sub-ID. Please be sure to read the note at the end of this article:
Can I use Sub-IDs with my tracking links?

ClickMagick UTM Tokens

Google’s UTM query string parameters can be passed to your tracking or rotator links using their corresponding tokens:


When a tracking link receives a UTM parameter, it’s value will be stored for later use in Postback URLs and Custom Postbacks. The values are stored in ClickMagick’s Sub-ID 1 through Sub-ID 5 variables and you would use the [s1]-[s5] tokens to retrieve them. For more information, read this article:
How do I use UTM parameters with ClickMagick?

Miscellaneous ClickMagick Tokens
[clickid]    – A unique identifier assigned to every click. Used with Postback URLs.
[lname]   – The link slug used when creating the link.
[country]   – The country the click originated from.
[ref]   – Tracking pixel “ref” value.  Used with Custom Postbacks.
[lid]   – The internal link ID number.  Rarely used.

Passthrough Tokens

These values are not logged in ClickMagick and are generally only used with Google Analytics or by advanced users who know what to do with them:

[query_string] – Passes the entire query string untouched

To make use of these tokens, there needs to be data in the “query string” at the end of your incoming links. For example:

The “query string” is the question mark in the URL and everything that comes after it. Query strings consist of one or more name=value pairs separated by ampersands (&). You can learn all about query strings and how to modify them in this article:
What is a “query string”?

In the case of Google UTM parameters, these will normally be added to the end of your tracking links automatically once you’ve enabled them in your Google account.

Example of How to Pass Sub-ID Data to a URL

To pass one or more Sub-ID values to a URL you’re promoting, simply use the ClickMagick tokens above wherever you want the Sub-ID values to appear in the Primary URL you’re redirecting traffic to.

Say you’re promoting a ClickBank URL like this:

ClickBank uses the tid parameter to accept Sub-IDs, so you would add this query string to your ClickBank link:[s1]

If you were passing a token to another ClickMagick tracking link or rotator link, you would simply pass the token in using the /subid format just like you would for any other value:[s1]

Article 41 Last updated: 06/26/2020 12:24:45 PM