Knowledge Base         


What are the Campaigns tokens I can use on my webpages?


You can use the following tokens on any page that contains Campaigns tracking code e.g. to pass data to your autoresponder, CRM or other links. You won’t see the values, but when the webpage is rendered the browser will internally replace the tokens with the actual values …
 
[cmc_vid]    This is a placeholder for the unique Campaigns Visitor ID.

You can pass this to your autoresponder or CRM to identify individual users or customers, for cross-device and cross-domain tracking. You would also need to use it for example when attributing sales to both Campaigns and Tracking Links. For more information, read these articles:

What if parts of my funnel are on different domains?

How do I attribute a sale to a Campaign and a Tracking Link?

 
[gclid]   This is the Google Click ID.

You may want to pass this to other pages, or to your autoresponder or CRM for various reasons. If you have auto-tagging turned on, this token should be automatically added to the end of your link. To learn how to import conversions into Google Ads, read this article:

How can I import my Campaigns conversion data into Google Ads?

 
[utm_source]   This is the value you indicated for the parameter when first creating your link. Usually, this will be the source of your traffic e.g. facebook, google, bing, nytimes, solo-ads, or internal
 
[utm_medium]   This is the value you indicated for the parameter when first creating your link. Usually, this will be the marketing medium or how the traffic was generated e.g. cpc, social, email or video (for tracking your YouTube videos for example)
 
[utm_campaign]   This is the value you indicated for the parameter when first creating your link. Usually, this will be the name of your ad campaign e.g. free-trial-us-desktop or free-trial-us-mobile. This should be identical to the campaign name in your ad platform.
 
[utm_term]   This is the optional value you indicated for the parameter when first creating your link. Usually, this will be used to track keywords for Google and Bing via the {keyword} token. Otherwise you can use this to identify the audience or ad set.
 
[utm_content]   This is the optional value you indicated for the parameter when first creating your link. Usually, this will be the name of the specific ad e.g. ad2blue-image, free-trial-offer, etc.
 



Article 479 Last updated: 07/03/2020 8:29:25 AM
https://www.clickmagick.com/kb/?article=479