This article will show you two methods for doing split testing with Campaigns. The first method is if you’re generating traffic from the major ad networks, and the second method is if you’re generating traffic in some other way.
Setup #1 – If You’re Advertising on a Major Ad Network Like Facebook, Google or Microsoft Ads
If you’re using Campaigns and you want to Split Test the traffic you’re getting from the major ad networks like Facebook, Google and Microsoft Ads, your first instinct might be to use the Split Test feature of ClickMagick Tracking Links to dynamically redirect visitors to different landing pages on your website.
Unfortunately, the ad policies of the major ad networks require that the Final URL in your ad always match the URL that your visitors land on, which effectively prohibits Split Testing with Tracking Links.
To be clear, if you use a ClickMagick Tracking Link with Split Testing enabled in your ad on Facebook, Google or Microsoft Ads, you are violating their policies and will be at risk of having your ad account shut down.
The compliant way to do Split Testing with these networks is to use their ad rotation feature.
Here’s the basic idea:
Create your ad.
Duplicate the ad in the same ad group, once for each of the different landing pages that you want to split test.
Change the Final URL in each duplicated ad to point at a different landing page, using different utm values so that you can distinguish between the pages in Campaigns.
Use the Facebook, Google or Microsoft Ads rotation feature to show the different ad variations and allow those tools to optimize based on results.
To learn how to set up the Facebook, Google and Microsoft Ads rotation settings, please see these articles:
Setup #2 – If You’re Generating Traffic In a Way That’s Less Restrictive
If you’re not using a major ad network that imposes restrictions on your links, then you can use the Split Test feature of ClickMagick Tracking Links.
Using a Tracking Link to do split testing is easy to implement and it automates the entire Split Test process. You don’t have to worry about duplicating your ads or deal with any of the Final URL stuff...
Once you’ve created utm-encoded links to each of your test pages, you can have your Split Test up and running in less than a minute by clicking on the “Tracking Links” tab at the top of this article and following the steps.
ClickMagick makes it easy to set up Split Tests with your Tracking Links.
It can even automatically end the test once a statistically valid winner has been determined, and divert all your traffic to the winner to maximize the value of every click. Just follow these simple steps to set up a Split Test:
Step 1 – Create a Tracking Link
The first thing you have to do before you can start split testing is create your tracking link. Here is an article that guides you through the process for creating a tracking link:
The primary URL that you enter into this tracking links will be your “control” page and you will use this page as the “main” page to test against other variations.
Step 2 – Set Up Tracking Pixels to Track Conversions
If you want to run a split test so that you can optimize for actions, engagements or sales, then you need to make sure you’ve added tracking pixels to your Thank You pages. These tracking pixels will record conversions so you’ll know how well each split test page is performing.
For more information on conversion tracking, read this article:
Note: Whenever you add or change a split test URL, the current split test starting date and time will be reset so that a new, statistically-valid winner can be determined using the new set of URLs. You can read more about this here:
Now you are ready to create your split test variations.
Click on the Tools menu to the far right of your tracking link and select the “Split Testing” option.
At the top of the split testing screen, select what you’re trying to optimize for – Actions, Engagements, Sales or Earnings Per Click.
You can also select None if you want to perform the split test manually, in which case ClickMagick will not end the test or redistribute your traffic once a winner is determined.
Next, click on “Add Variation” and enter one or more “Variation” URLs and the percentage of traffic you want to send to each one. These are the additional pages you want to test against your control page.
Technically you can add as many split test URLs as you want, and you can easily add, edit or delete them at any time.
Pro Tip: Unless you get a ton of traffic we STRONGLY recommend you only test one variation page at a time. This is known as a traditional A/B Split Test.
Each additional variation you add requires exponentially more traffic, and if a Split Test never reaches statistical significance because you added too many variations then it was just a waste of time as the data cannot and should not be used to make any decisions or changes.
Step 4 – Analyze Your Results
After you run some traffic to your split test link and gather some data, take a look at this article to learn how to analyze your split test results: